Tag Archives: podcast

6 Ways To Get Started With Audio Marketing In 2018

6 Ways To Get Started With Audio Marketing In 2018

The radio may be a classic marketing platform, but audio marketing is making a comeback. While live video marketing is in the forefront of the content marketing scene, audio content is being consumed more and more in new and innovative ways. Statista forecasts that audio ad spend could grow from

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What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of the millennium, audio content lost its way.

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