Podcast marketing has exploded in recent years. According to a 2018 report by eMarketer, 73 million people in the US listen to a podcast at least once a month, which is more than 22.2 percent of the US population.Continue reading...
So your company has decided it wants to start a podcast. Perhaps it hopes to cement its credentials in a particular field or maybe it hopes to speak to a new segment of the market. The content direction has been set and scripts are starting to be sketched out.Continue reading...
I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the
This week, Stefanie Flaxman and I yielded the floor to a pair of smart gentlemen who we don’t hear from quite as often as we used to. And we featured a writer you haven’t seen on Copyblogger before. Her debut post for us is a must-read for writers who like being able to pay their
The post Killer Resources for Freelancers … and an Option for Those Who Don’t Want to Go It Alone appeared first on Copyblogger.
You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Have
The post Why Starting a Podcast Intrigues Forward-Thinking Content Marketers appeared first on Copyblogger.
On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with
The post A Desert Island Paradise … and a Great Podcasting Course appeared first on Copyblogger.
Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with
The post The Showrunner Podcasting Course Is Open (For a Limited Time) appeared first on Copyblogger.
Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed
The post The Bold and the Stressful: Smart Ways to Make a Big Move appeared first on Copyblogger.
Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes
The post Why I Love Broadcasting My Podcast Recordings Live appeared first on Copyblogger.
On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic.
On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks about customer experience — and how you can structure your content to make your audience feel like treasured guests.
And on Wednesday, Stefanie Flaxman saved us from the humiliation of 12 different word choice errors. Because content marketing is just more fun when you’re not embarrassing yourself in public.
On the Copyblogger FM podcast this week, I talked about how to attract the specific audience you want to your business, podcast, or blog. Everything you do will get much easier when you know you’re talking to the right folks.
And on our brand-new Sites podcast, Jerod Morris covered easy ways you can use excellent design to forge a stronger connection with your audience. (By the way, Jerod mentions a free coupon you might want to pick up if you’re looking for better hosting — it expires tomorrow, on July 14, so you’ll want to hop to it.)
That’s it for this week — have a great weekend, and we’ll see you Monday.
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Jon Nastor
by Will DeWitt
by Stefanie Flaxman
by Sonia Simone
by Jerod Morris
by Kelton Reid
by Brian Clark