Tag Archives: predictive analytcis

How AI is Changing Content Marketing Today and in the Future

How AI is Changing Content Marketing Today and in the Future

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns .  But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct,

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Why a Cat May Be Better Than Predictive Analytics in Picking World Cup Winners

Why a Cat May Be Better Than Predictive Analytics in Picking World Cup Winners

You may or may not have heard of Achilles the cat. If you have then you’ll know that has at least something in common with IBM’s Watson supercomputer. Achilles, it seems, who lives in St. Petersburg's Hermitage Museum in Moscow is currently serving as the World Cup 2018 oracle.

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A Pragmatic View of Predictive Analytics

A Pragmatic View of Predictive Analytics

Many marketers look at predictive analytics, machine learning (ML) and artificial intelligence (AI) like they do the Jetsons: as a future where an AI-based robot Rosie intelligently takes care of tasks while the people worry about working a three-hour week. The reality, however, is much different.

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Aviso Brings Artificial Intelligence to Sales Forecasting

Aviso extended the reach of its cloud-based predictive sales forecasting capabilities with the release of Aviso Sales Vision (ASV) platform, which enlists artificial intelligence and machine learning algorithms to give sales people the data they need to drive sales performance. The Menlo Park, Calif.

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Pegasystems Adds AI to Pega Sales Automation

Pegasystems Adds AI to Pega Sales Automation

Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product. The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship management vendor added AI and robotic automation capabilities to its customer relationship management (CRM) offerings.

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Predictive Marketing: The Next Must-Have Technology for CMOs

Predictive Marketing: The Next Must-Have Technology for CMOs

The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands in missed opportunities. Predictive

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Salesforce Aims to Revolutionize CRM with AI-Powered Einstein

Salesforce Aims to Revolutionize CRM with AI-Powered Einstein

Salesforce officially unveiled its artificial intelligence (AI) capability called Einstein yesterday — just hours before Oracle kicked off OpenWorld. Constellation Research analyst Doug Henschen said it was no coincidence that Salesforce made a point of introducing its AI capabilities just ahead of Oracle's big user conference.

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Meet Salesforce Einstein: A Sneak Peek at Benioff’s Dreamforce Star

Salesforce chief Marc Benioff isn't very good at keeping secrets. Or more realistically, he intentionally leaks bits to the press to get everyone excited about the news he'll be making at Dreamforce, his company's massive user conference that takes over San Francisco each fall.

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Gartner Rates These Companies the Best in Advanced Analytics

Gartner Rates These Companies the Best in Advanced Analytics

Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms will disrupt entire industries by 2018.

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Your Next Predictive Analytics App Might Offer a Money-Back Guarantee

Your Next Predictive Analytics App Might Offer a Money-Back Guarantee

To be fair, I was the one who raised the subject of a money back offer with Tawheed Kader, CEO and founder of ToutApp, a start-up sales platform that uses machine learning and predictive analytics to guide users into closing a deal faster.

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