Tag Archives: privacy

11 MarTech Vendors Reveal GDPR Compliance Plans

11 MarTech Vendors Reveal GDPR Compliance Plans

Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, partner and privacy lead with New York City-based Digital Clarity Group  and a GDPR analyst, told CMSWire the commitment from MarTech vendors

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Gigya Unveils Enterprise Preference Manager to Help Address GDPR Compliance

This morning Gigya unveiled Enterprise Preference Manager, a new product aimed at helping brands reestablish consumer trust while at the same time maintaining compliance with forthcoming data protection regulations such as the EU's General Data Protection Regulation (GDPR). The news comes shortly after the announcement that software giant SAP would acquire the Palo Alto, Calif-based provider of customer identity and access

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Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify

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Examining the GDPR Through the Lens of Microsoft Partners

Examining the GDPR Through the Lens of Microsoft Partners

Microsoft president and Chief Legal Officer, Brad Smith delivered a keynote speech during the recent Microsoft Inspire conference in which he said, “GDPR will be important to your business — whether you have offices in Europe or do business with Europeans.

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What Marketers Should Know About the GDPR

What Marketers Should Know About the GDPR

Industry experts have significantly differing opinions on the impacts of the impending EU General Data Protection Regulation (GDPR). These span the gamut from positive: “GDPR offers companies a unique chance to rework their customer strategy, changing a reactive stance into a proactive one.

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