Tag Archives: privacy

Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now

Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now

Personal data is currency in today's digital economy. More and more organizations operate via business models that monetize individual information. And up until recently, few regulations existed on how organizations could collect and use that data.

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Privacy is Your Organization’s Most Valuable Resource, You Should Treat It as Such

Privacy is Your Organization’s Most Valuable Resource, You Should Treat It as Such

Many of the recent data breaches that have affected high-profile companies have presented consumers, organizations and privacy professionals with the same question: Is data truly the new money? Some companies say it is, and they are beginning to accept personal information in lieu of money.

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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

It's no surprise that consumers are worried about privacy. In fact, according to the Federal Trade Commission's 2017 Consumer Sentinel Network Data Book, identity theft was the second biggest category, making up nearly 14 percent of all the consumer complaints.

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What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?

What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?

The California Consumer Privacy Act of 2018 is a bill passed by the state of California legislature and signed by its governor on June 28, 2018. The measure is officially called AB-375 and is the product of lead authors Ed Chau, member of the California State Assembly from the

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Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

In late June, in one of the most significant recent developments in the privacy landscape in North America, California passed the Consumer Privacy Act of 2018, the strictest privacy bill in US history. While the law won’t go into effect until Jan.

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Was GDPR Opt-in Necessary or Not? And What to Do Next

Was GDPR Opt-in Necessary or Not? And What to Do Next

In the days and weeks running up to May 25, 2018, when the General Data Protection Regulation (GDPR) went into effect, companies around the world were bombarding their existing customers with new privacy notices that outlined the compliance to the regulation and asked them to opt in to accept these

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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

To some people, phrases like “online monitoring” and “customer data capture” conjure images of surveillance — of online retailers stalking their movements as they browse websites. A vocal minority of people believe there is something inherently Orwellian in tracking and analyzing customers’ online activities.

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12 Things Marketers Should Know About MarTech’s New Categories

12 Things Marketers Should Know About MarTech's New Categories

At last count marketers have 6,829 marketing technology (MarTech) solutions available from 6,242 unique vendors in about 50 categories from which to choose, according to Scott Brinker’s 7th edition of the marketing technology landscape.  Brinker, vice president of platform ecosystem at HubSpot  and author of the Chief Marketing Technologist

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