Tag Archives: Pro Blogging News

219: I’d like to Feature YOU on the ProBlogger Podcast

An Invitation for YOU to Be Featured on the ProBlogger Podcast

Today’s podcast is a little different. It’s an invitation for YOU to be featured in an upcoming episode of the ProBlogger podcast.

Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs.

And in the lead up we want to feature stories and tips from ProBlogger listeners and readers who’ve already started their own blogs.

So if you’ve started a blog, whether it was recently or a long time ago, we’d love to include you in the series.

Links and Resources on I’d like to Feature YOU on the ProBlogger Podcast

Join the video challenge in our Facebook group

Full Transcript Expand to view full transcript Compress to smaller transcript view

Hi there, it’s Darren from ProBlogger. Welcome to Episode 219 of the ProBlogger podcast. Today I’ve got something a little bit different. Normally I teach something to you. I share an idea or a tip on how to improve your blog. But today I want to invite you to teach the rest of our audience. I want to try something a little different and give you an invitation to be featured in an upcoming episode of the ProBlogger podcast.

Early next year we’re going to be releasing a brand new course for bloggers to help them to launch their first blog, pre-bloggers really. In the lead up to that, we would love to feature stories and tips from ProBlogger listeners and readers who’ve already started their blog. If you’ve started a blog, whether it be in the last few months, the last year, or a long time ago, I would to love to include you in this upcoming series.

Today’s episode is all about how you can be involved in this little project we’re running. Listen on to find out how. But let me share the show notes for today where you can find all the details of what I’m going to mention, it’s at problogger.com/podcast/219.

Every year in January we notice a really big swing, upswing, in traffic to ProBlogger’s articles on the topic of how to start a blog. It seems that many people make this their New Year’s resolution. “I’m going to start a blog in 2018.” And we’re expecting that in the beginning of next year, many people will begin to do that.

This next January, we want to really help as many of those bloggers as possible in a way that we’ve never done it before. We want to really see in 2018 be the year that thousands of new blogs get started. And to do this we’ve been working on a brand new free course on that very topic that’s going to walk pre-bloggers through the process of not only setting up a blog, the technicalities of that, but setting up the foundations for a profitable blog.

We’re going to be talking about choosing a topic, and a niche, and really refining what it is that you want to do on that blog. It’s not just about getting a domain and a server, that’s certainly part of what we want to help people with that. But we want to really get the right foundations for starting a blog.

If you are one of our listeners, and there are quite a few of you who are yet to start, yet to do your first blog, or you’re thinking about starting a second blog, I want to encourage you to just be on the lookout for that because it’ll happen early next year. You can sign up to be notified of that in today’s show notes at problogger.com/podcast/219.

But if you are someone who’s already started blogging, we would also love to involve you in the process as much as possible. We want to ask you to share your story and a few tips on the topic of starting a blog.

My team and I are really excited about this course we’ve already put together. I’s very comprehensive. It’s the kind of thing I wish I had when I was starting out. However, we know that in the wider ProBlogger community, there’s such amazing knowledge and some really inspirational stories that come from a variety of different backgrounds that would be invaluable to bloggers just starting out. We know that there are people in our audience who are fashion bloggers, food bloggers, travel bloggers, business blogger, technology bloggers, sports bloggers, the list could go on and on and on. To be honest, I don’t have experience at all of those different niches and all the different styles of blogging. We want to include as many of your stories and tips as possible so that new bloggers have different things to draw and different experiences to draw on.

We want you to be involved. And want to give you an opportunity to share some of your stories and advice here on the ProBlogger podcast and potentially over on the ProBlogger blog as well.

We would love to hear from you and we’d love to hear from you whether you are an old-time blogger, you’ve been maybe at it as long as I have, from 2002, or maybe you’re a newer blogger. We actually want to feature blogs of all stages and in all niches and of all styles, we want to encourage video bloggers and those who are doing audio blogs, and those who are doing more visual blogs, we really don’t mind. As long as you classify what you’re doing as a blog, we would love to hear your story, no matter what the niche, the style, where your background is, whether you’re from America, Australia, Zimbabwe, it really doesn’t matter. We would like you to keep it in English because that’s where the bulk of our audience is from. But apart from that, whatever background, whatever accent you have, we would love to try and feature as many of you as possible.

This is really going to help a lot of new bloggers, but hopefully, it’s also going to be good for you as it’s going to get your story, your blog, your URL, in front of thousands of listeners of this podcast and tens of thousands of subscribers of the email list that we send out every day. Our readers are a friendly bunch, so don’t worry about that.

Here’s what we need you to do. If you want to participate in this, and again, blogs of all sizes, it doesn’t matter, we would love you to submit a short audio file. We want to keep it under ten minutes. You can go five minutes if you want, but anything up to ten minutes and we want you to share your story of starting a blog and share some tips for those starting out. You can do it in your style, but there are few things that we do want you to include. Before you go run off and do your recording, we want to have some consistency between the storytelling. There are six questions we would like you to answer. As long as you cover these six things in some way in your story, that would be great. You don’t have to read the question and then answer it (if you want to do it that way, you can), but as long as you include these things we’d love to include you as much as possible.

Here are the six things.

We want you to tell you us your name, your blog’s name and the topic, its URL, that’s the first thing. Just keep that really short.

The second thing is for you to tell us the story of starting a blog. Include things like why did you start, when did you start, what were your objectives, hopes and goals, what were your dreams when you started out. It’s the expectations that you had, I guess, and anything interesting happening in that starting process.

The third thing we want you to include is in hindsight, what did you do in starting your blog that you’re most grateful that you did? We want you to identify something that you did right, something that you’re grateful that you did, something that maybe helped you to grow faster or made the process easier. Keep in mind here that these are new pre-bloggers who will be listening to this. Anything that’s going to help them to make their process easier would be great.

The fourth thing, what mistake or mistakes did you make that you would advise other people watch out for. Did you choose the wrong domain, the wrong server, the wrong theme, did you not have a tight enough niche, whatever it is, mistake or mistakes.

Number five, what good things have happened to you since you’ve started blogging. We would love to hear the upside, what has happened since you started blogging. For some of you, there’ll be a lot that you can choose from. Don’t go into great depth in all of it, just choose one thing. Something specific as possible. Maybe it’s traffic, maybe it’s an opportunity that came, maybe it’s a lesson you learned, maybe it’s you got some self-confidence, maybe you’ve got a new income. Feel free to be specific about that if you’d like. Really, I guess what we’re trying here to do is to share with pre-bloggers some of the upside, some of the good things that can come. We want to inspire people to start blogging.

The sixth thing is what is your number one tip for a new blogger. Something practical that new bloggers can do or decide that will have a big impact on their blog. Again, we want them to come away from this with some practical things to do, to try. Keep in mind with that last one that we don’t want to really feature ten of the same tips. You can choose something that might be common. But if you’ve got something interesting, something a little bit unique that you haven’t heard other people talk about, feel free to include that as well.

There are the six things we want you to include. Keep it under ten minutes, it’s going to have to be fairly tight. My team has set up a page for you at problogger.com/blogstory where you’ll find all of that information, and it will point you to a Google Form where you can log in with your Google account and submit your audio file and a headshot.

We’d love a headshot. If you are blogging anonymously, for your freedom, maybe include your logo or something that symbolizes who you are if you want to keep that anonymous. But we’d love to see who are if you’re happy and comfortable to do that.

Before you record anything, please do read through the guidelines that we’ve included on that page just so you do it in the right way to increase your chance of being featured. One other thing: we really need you to act in the next week or so, if possible, to be considered in the first batch of episodes that we’d like to do. We may do more episodes down the track but if you would like to be considered for this first batch, we really do need your audio file by the 11th of December. As this podcast goes live, you got about a week to do that. You can submit after that time for potential lighter episodes but we’d love as many as possible by the 11th of December.

It’s also worth saying that I’m very excited about this but I’m also slightly nervous about doing it because we really don’t know how many are going to be submitted. It may be that we get ten, those ten, we’ll probably be able to feature a lot them. But we may get a hundred or we may get a thousand. I really don’t know. We will try and include as many as we possibly can. But it’s really going to come down to trying to choose ones that we think are going to be most practical and inspiring for new bloggers. And maybe something that’s a little bit unique as well. If you’ve got sort of a unique story, or if you’re blogging a unique way or a unique niche, that would be great as well.

Your recording certainly doesn’t have to be perfect but do try and make your audio quality decent and clear and think about how you can stand out from everyone else that does submit.

I hope that’s clear. If you got any questions, feel free to ask them over at the ProBlogger Facebook group. We’ll be watching out for those over the next week or so. Again, head over to problogger.com/blogstory to participate and I’ll link to that over on the show notes as well.

I’m really excited about this. I love this type of thing. We actually, a few years ago now, invited readers to submit video tips. We had 20 or so people record a tip on video and that was a fantastic post, I really love seeing and hearing the voices of our readers. Particularly the breadth of people that came from around the world, all those different accents. I know there are a lot of you who listen from America, or in Australia, or in the UK, Canada. We’ve also got a lot of listeners in India, Singapore, Manila. We’ve got listeners throughout Africa. I’d love to get as many different accents and experiences as possible. It’s fascinating to see that. Please feel confident to do it, please submit something and I really look forward to seeing what comes in as a result of this. Again, problogger.com/blogstory.

How did you go with today’s episode?

Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts.

The post 219: I’d like to Feature YOU on the ProBlogger Podcast appeared first on ProBlogger.

      

219: I’d like to Feature YOU on the ProBlogger Podcast

An Invitation for YOU to Be Featured on the ProBlogger Podcast

Today’s podcast is a little different. It’s an invitation for YOU to be featured in an upcoming episode of the ProBlogger podcast.

Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs.

And in the lead up we want to feature stories and tips from ProBlogger listeners and readers who’ve already started their own blogs.

So if you’ve started a blog, whether it was recently or a long time ago, we’d love to include you in the series.

Links and Resources on I’d like to Feature YOU on the ProBlogger Podcast

Join the video challenge in our Facebook group

Full Transcript Expand to view full transcript Compress to smaller transcript view

Hi there, it’s Darren from ProBlogger. Welcome to Episode 219 of the ProBlogger podcast. Today I’ve got something a little bit different. Normally I teach something to you. I share an idea or a tip on how to improve your blog. But today I want to invite you to teach the rest of our audience. I want to try something a little different and give you an invitation to be featured in an upcoming episode of the ProBlogger podcast.

Early next year we’re going to be releasing a brand new course for bloggers to help them to launch their first blog, pre-bloggers really. In the lead up to that, we would love to feature stories and tips from ProBlogger listeners and readers who’ve already started their blog. If you’ve started a blog, whether it be in the last few months, the last year, or a long time ago, I would to love to include you in this upcoming series.

Today’s episode is all about how you can be involved in this little project we’re running. Listen on to find out how. But let me share the show notes for today where you can find all the details of what I’m going to mention, it’s at problogger.com/podcast/219.

Every year in January we notice a really big swing, upswing, in traffic to ProBlogger’s articles on the topic of how to start a blog. It seems that many people make this their New Year’s resolution. “I’m going to start a blog in 2018.” And we’re expecting that in the beginning of next year, many people will begin to do that.

This next January, we want to really help as many of those bloggers as possible in a way that we’ve never done it before. We want to really see in 2018 be the year that thousands of new blogs get started. And to do this we’ve been working on a brand new free course on that very topic that’s going to walk pre-bloggers through the process of not only setting up a blog, the technicalities of that, but setting up the foundations for a profitable blog.

We’re going to be talking about choosing a topic, and a niche, and really refining what it is that you want to do on that blog. It’s not just about getting a domain and a server, that’s certainly part of what we want to help people with that. But we want to really get the right foundations for starting a blog.

If you are one of our listeners, and there are quite a few of you who are yet to start, yet to do your first blog, or you’re thinking about starting a second blog, I want to encourage you to just be on the lookout for that because it’ll happen early next year. You can sign up to be notified of that in today’s show notes at problogger.com/podcast/219.

But if you are someone who’s already started blogging, we would also love to involve you in the process as much as possible. We want to ask you to share your story and a few tips on the topic of starting a blog.

My team and I are really excited about this course we’ve already put together. I’s very comprehensive. It’s the kind of thing I wish I had when I was starting out. However, we know that in the wider ProBlogger community, there’s such amazing knowledge and some really inspirational stories that come from a variety of different backgrounds that would be invaluable to bloggers just starting out. We know that there are people in our audience who are fashion bloggers, food bloggers, travel bloggers, business blogger, technology bloggers, sports bloggers, the list could go on and on and on. To be honest, I don’t have experience at all of those different niches and all the different styles of blogging. We want to include as many of your stories and tips as possible so that new bloggers have different things to draw and different experiences to draw on.

We want you to be involved. And want to give you an opportunity to share some of your stories and advice here on the ProBlogger podcast and potentially over on the ProBlogger blog as well.

We would love to hear from you and we’d love to hear from you whether you are an old-time blogger, you’ve been maybe at it as long as I have, from 2002, or maybe you’re a newer blogger. We actually want to feature blogs of all stages and in all niches and of all styles, we want to encourage video bloggers and those who are doing audio blogs, and those who are doing more visual blogs, we really don’t mind. As long as you classify what you’re doing as a blog, we would love to hear your story, no matter what the niche, the style, where your background is, whether you’re from America, Australia, Zimbabwe, it really doesn’t matter. We would like you to keep it in English because that’s where the bulk of our audience is from. But apart from that, whatever background, whatever accent you have, we would love to try and feature as many of you as possible.

This is really going to help a lot of new bloggers, but hopefully, it’s also going to be good for you as it’s going to get your story, your blog, your URL, in front of thousands of listeners of this podcast and tens of thousands of subscribers of the email list that we send out every day. Our readers are a friendly bunch, so don’t worry about that.

Here’s what we need you to do. If you want to participate in this, and again, blogs of all sizes, it doesn’t matter, we would love you to submit a short audio file. We want to keep it under ten minutes. You can go five minutes if you want, but anything up to ten minutes and we want you to share your story of starting a blog and share some tips for those starting out. You can do it in your style, but there are few things that we do want you to include. Before you go run off and do your recording, we want to have some consistency between the storytelling. There are six questions we would like you to answer. As long as you cover these six things in some way in your story, that would be great. You don’t have to read the question and then answer it (if you want to do it that way, you can), but as long as you include these things we’d love to include you as much as possible.

Here are the six things.

We want you to tell you us your name, your blog’s name and the topic, its URL, that’s the first thing. Just keep that really short.

The second thing is for you to tell us the story of starting a blog. Include things like why did you start, when did you start, what were your objectives, hopes and goals, what were your dreams when you started out. It’s the expectations that you had, I guess, and anything interesting happening in that starting process.

The third thing we want you to include is in hindsight, what did you do in starting your blog that you’re most grateful that you did? We want you to identify something that you did right, something that you’re grateful that you did, something that maybe helped you to grow faster or made the process easier. Keep in mind here that these are new pre-bloggers who will be listening to this. Anything that’s going to help them to make their process easier would be great.

The fourth thing, what mistake or mistakes did you make that you would advise other people watch out for. Did you choose the wrong domain, the wrong server, the wrong theme, did you not have a tight enough niche, whatever it is, mistake or mistakes.

Number five, what good things have happened to you since you’ve started blogging. We would love to hear the upside, what has happened since you started blogging. For some of you, there’ll be a lot that you can choose from. Don’t go into great depth in all of it, just choose one thing. Something specific as possible. Maybe it’s traffic, maybe it’s an opportunity that came, maybe it’s a lesson you learned, maybe it’s you got some self-confidence, maybe you’ve got a new income. Feel free to be specific about that if you’d like. Really, I guess what we’re trying here to do is to share with pre-bloggers some of the upside, some of the good things that can come. We want to inspire people to start blogging.

The sixth thing is what is your number one tip for a new blogger. Something practical that new bloggers can do or decide that will have a big impact on their blog. Again, we want them to come away from this with some practical things to do, to try. Keep in mind with that last one that we don’t want to really feature ten of the same tips. You can choose something that might be common. But if you’ve got something interesting, something a little bit unique that you haven’t heard other people talk about, feel free to include that as well.

There are the six things we want you to include. Keep it under ten minutes, it’s going to have to be fairly tight. My team has set up a page for you at problogger.com/blogstory where you’ll find all of that information, and it will point you to a Google Form where you can log in with your Google account and submit your audio file and a headshot.

We’d love a headshot. If you are blogging anonymously, for your freedom, maybe include your logo or something that symbolizes who you are if you want to keep that anonymous. But we’d love to see who are if you’re happy and comfortable to do that.

Before you record anything, please do read through the guidelines that we’ve included on that page just so you do it in the right way to increase your chance of being featured. One other thing: we really need you to act in the next week or so, if possible, to be considered in the first batch of episodes that we’d like to do. We may do more episodes down the track but if you would like to be considered for this first batch, we really do need your audio file by the 11th of December. As this podcast goes live, you got about a week to do that. You can submit after that time for potential lighter episodes but we’d love as many as possible by the 11th of December.

It’s also worth saying that I’m very excited about this but I’m also slightly nervous about doing it because we really don’t know how many are going to be submitted. It may be that we get ten, those ten, we’ll probably be able to feature a lot them. But we may get a hundred or we may get a thousand. I really don’t know. We will try and include as many as we possibly can. But it’s really going to come down to trying to choose ones that we think are going to be most practical and inspiring for new bloggers. And maybe something that’s a little bit unique as well. If you’ve got sort of a unique story, or if you’re blogging a unique way or a unique niche, that would be great as well.

Your recording certainly doesn’t have to be perfect but do try and make your audio quality decent and clear and think about how you can stand out from everyone else that does submit.

I hope that’s clear. If you got any questions, feel free to ask them over at the ProBlogger Facebook group. We’ll be watching out for those over the next week or so. Again, head over to problogger.com/blogstory to participate and I’ll link to that over on the show notes as well.

I’m really excited about this. I love this type of thing. We actually, a few years ago now, invited readers to submit video tips. We had 20 or so people record a tip on video and that was a fantastic post, I really love seeing and hearing the voices of our readers. Particularly the breadth of people that came from around the world, all those different accents. I know there are a lot of you who listen from America, or in Australia, or in the UK, Canada. We’ve also got a lot of listeners in India, Singapore, Manila. We’ve got listeners throughout Africa. I’d love to get as many different accents and experiences as possible. It’s fascinating to see that. Please feel confident to do it, please submit something and I really look forward to seeing what comes in as a result of this. Again, problogger.com/blogstory.

How did you go with today’s episode?

Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts.

The post 219: I’d like to Feature YOU on the ProBlogger Podcast appeared first on ProBlogger.

      

ProBlogger Guide to Black Friday and Cyber Monday Deals for Bloggers

Whether you’re celebrating Thanksgiving or not, for many the frenzied sale activity on the weekend following Thanksgiving - from Black Friday to Cyber Monday - does present a great opportunity to take advantage of some incredible deals on things that will be useful to you and your blog.

As bloggers it’s a good time to reflect and take stock of 2017, and also to make plans for 2018. Some of these plans may involve changing or developing your blogging in new directions and perhaps employing new tools or services to help you do that.

At ProBlogger we’re thankful for our vibrant community of bloggers who are all striving to improve and follow their own individual but intertwined paths to have a positive impact on people’s lives. We’re gearing up for a big 2018, helping you improve your blog and helping new bloggers to get started on the rich and rewarding journey of blogging. Specifically, we’re launching a ProBlogger blogging course in the New Year.

Thrive Leads Shortcode could not be rendered, please check it in Thrive Leads Section!

We’ve reached out to our preferred suppliers (for whom we’re an affiliate) and put together some great deals to offer you on tools and services for your blog. We’ve combined it with a 50% discount off all of our eBooks (and our already discounted full library) to give you a head start on a successful year of blogging in 2018.

PROBLOGGER EBOOKS

50 percent off ProBlogger Book Sale

In anticipation of our new courses next year, we will be retiring our eBooks, even though they’re great evergreen resources. Enjoy 50% off any of the eBooks you haven’t yet added to your collection, or the complete library until midnight PST on Monday 27th November.

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HOSTING

Bluehost Hosting

Monthly hosting price drop to $2.65/month USD for the Basic Plan or $4.45/month USD for the Plus and Prime Plans
+ 30-day money back guarantee

WordPress has been recommending Bluehost for web hosting since 2005. With 1-click WordPress installation, 24/7 support, and a super affordable rate, Bluehost is a great option for building your first website or blog.

Several other products will also be discounted including 50% off Domains, 20% off SiteLock, and a $29 USD MOJO Bundle worth over $500. 

The sale will start on Friday 12:01am MST and end on Monday, November 27th at 11:59 PM MST. 
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WP Engine

Save 35% off your first payment this Cyber Weekend with coupon code: CYBERWPE35*
+ 2 months free on an annual plan
+ 60-day money back guarantee

Whilst Bluehost is great if you’re just starting out, we’re also hearing a lot of very good things about WPEngine if you’re looking for hosting of an established site with more traffic (or want to position yourself for that in the future). They are more expensive but are WordPress specialists and are doing some great things for bloggers.

*Offer valid for new customers purchasing any Personal, Professional, or Business plan only

Sale on now until Monday, November 27th 12:00am CST timezone.

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EMAIL SERVICES

30 Day Free Trial

Relatively new kids on the email block, ConvertKit have become the logical choice for bloggers with a rapid roll out of more and better features. If you're looking to up your email game and boost your blogging business, check out ConvertKit. Their recent addition of visual automations to help you build automated email funnels is one more reason ConvertKit is a go-to tool for bloggers.

Offer available 12:00am EST Friday to 11:59pm EST Monday

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OptinMonster

25% OFF

Optin Monster is a powerful conversion optimization toolkit to grow your email list and boost sales through a variety of popups, hello bars, welcome mats and other innovative tools. 

Expires 12:00am EST Thursday November 30th

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Also see Thrive Themes Membership below which includes Thrive Leads - the lead generation tool we've recently switched to for ProBlogger.

blog design & themes

Studiopress

25% off for new customers

The premium theme supplier that I have used over the years and highly recommend is StudioPress. I’ve used their themes in the early days of numerous blogs and love their design but also support. Updating your theme is a great option to give your blog a new and improved feel.

Expires in 5:00pm MST Tuesday November 28th

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Thrive Themes

unBlack Friday

Something a little different from Thrive Themes - no discounts (you can read their excellent reason here), but 50% of revenue from Thrive Membership sales during Black Friday (only) go to the charity micro-loan platform Kiva.org. To join in, become a member on Friday (if you're not a member yet). Or tell your friends to join on Friday (if you're already a member).

12am Friday to 11:59pm Monday, in your own local time zone

And on that last note, only buy something if you think it will really help you make a difference to your blog, not just because there are deals on. As an affiliate partner we do get commissions which help us keep the blog and free Facebook Group running. What? You don't know about our group? Come and join us here.

The post ProBlogger Guide to Black Friday and Cyber Monday Deals for Bloggers appeared first on ProBlogger.

      

What you Missed Last Week at ProBlogger Evolve

Opening keynote at this year’s ProBlogger Evolve event. Photo credit Grace Henley Photography.

ProBlogger training events have been something I’ve been running for bloggers here in Australia (and the region) since 2010.

They started that first year with a hastily arranged event (in just a few weeks) for 120 bloggers who crammed themselves into a little suburban hotel here in Melbourne. The day was simple – 5 sessions that walked attendees through the four main pillars of profitable blogging – content, traffic, building engagement and making money.

The first event was so well received that I immediately began planning the next one.

Every year since 2010 we’ve run an annual event and have evolved the event. We went from a 1 day event to 2 days (and then later added on some half day workshops), from 1 stream of content to 5 running simultaneously, from no sponsors to many, from 120 attendees to over 750 and from 5 speakers to over 40.

Things changed over the years – a lot.

Every event was ‘the best event yet’ but every year our events became more and more work to run, more overwhelming for new attendees and in the last couple of years a little less focused as we tried to cover more and more topics and meet everyone’s needs.

Last year’s ‘best event yet’ was great – but I came away from it knowing something needed to change.

ProBlogger Event – Our Pivot and Evolution

Despite our attendees rating the event extraordinarily high in their surveys I knew we needed to shake things up in 2017 and my amazing team and I began to dream of a new kind of event.

Interview with Pat Flynn at this year’s event in Brisbane. Photo credit Grace Henley Photography.

Our goal was to return to some of our roots by putting on an event that was simpler to organise, and that went back to our core topic of building profitable blogs.

We wanted to step away from running a sponsored event to enable us to get back our focus upon serving attendees.

We wanted to get back to the four pillars that we’ve built so much of ProBlogger around – content, traffic, engagement and monetization.

We wanted to strip back some of the parties and razzle dazzle (as fun as they were) and get back to solid training.

We wanted to provide those who are at a higher level and who wanted more personal attention, with the opportunity to mastermind.

We wanted to bring some of that intimacy to the event – to take away the overwhelm, to let our attendees be less worried about missing out on choosing the right session and to be able to sit with a single stream of quality content and to get to know bloggers around them.

We wanted to attempt to make the event more accessible to those unable to travel by running the event in more than one location and over a weekend rather than mid week.

Recap of our ProBlogger Evolve Events Last Week

Jadah Sellner shares advice on how to monetise a blog through building community. Photo credit Grace Henley Photography.

Over the last two weekends we ran our new event – twice (first in Brisbane and then in Melbourne). We called it Evolve – partly because it was an event that had evolved but more so because we want to challenge and equip our attendees to evolve what they do with their online activities.

The events were both the same format and structure. Day 1 was a larger gathering (around 170 bloggers) all in a single room for the day to hear 6 speakers – largely structured around our 4 pillars.

Our speaker and organising team (from left to right) Pat Flynn, Shayne Tilley, Kelly Exeter, Grove Galligan, Laney Galligan, James Schramko, Jadah Sellner and Darren Rowse. Photo credit Grace Henley Photography.

  • I kicked the day off with a talk about the importance of evolving and suggesting some areas to consider evolving what bloggers do.
  • I then interviewed Pat Flynn about his own journey of evolving what he did.
  • Kelly Exeter share some tips on monetising through content.
  • Jadah Sellner spoke on the topic of monetising through building engagement.
  • Laney Galligan shared tips on traffic and how it monetises differently depending upon it’s source, intent etc (including a great case study interview).
  • James Schramko spoke on the art of how to selling without coming across like a jerk.
  • Pat Flynn finished the day off by talking about validating ideas.

The simpler format for the day flowed really nicely and the smaller numbers meant we were able to seat people around tables which opened upon opportunity for a little workshopping and discussion which had a nice feel to it.

Pat Flynn shares a ‘playbook’ session with the Brisbane Mastermind group on his editorial planning process. Photo credit Grace Henley Photography.

Day 2 was smaller – 40 attendees in both cities and very much focused upon masterminding and workshopping with our speakers from day 1 and other attendees. Pat, Jadah, James and Shayne Tilley also did some short practical/tactical playbook teaching sessions.

While there’s always things you can do to improve, I’m very satisfied to this new format of event and the response from attendees was incredibly encouraging too.

The response particularly from mastermind attendees was amazing. At both events we’ve seen attendees come away with plans and even taking action on those plans before our team got back home. Two attendees in Brisbane had designed a course and launched it within a week – making over $18,000 in that first week!

Other attendees got clarity around pivots in their businesses, how to scale their teams or knowing what new monetization strategies to try next.

While I was slightly nervous about the mastermind format (as I’ve not done one before) I’m convinced now that we need to do more of these smaller masterminds going forward and now just need to work out what doing that will look (stay tuned).

Laney Galligan shares tips on monetising with different traffic streams. Photo credit Grace Henley Photography.

Are you interested in future ProBlogger Events?

While our events were on I received a lot of messages via social media asking when we’re doing our next events.

If you’re in the US (or able to get there) I am co-hosting a similar event in Dallas. It’s a collaboration with online friends and we’re calling it Success Incubator. It’ll be slightly different to our Aussie events but will have some similarities. For starters both Pat Flynn and myself will be speaking but we’re also building some masterminding/workshopping style sessions in to day 2 for everyone.

There’s more details of the event, speakers, agenda on our Dallas event here (but don’t wait too long as tickets are limited).

If you’re interested in our Aussie events next year – sign up to get notified where and when our next events will be in the form below.

I LOVE our ProBlogger events so much. It sure is something special when our community gets together in person – so I hope you might join us at an event in the future!

(Special thanks to Grace Henley of Grace Henley Photography for our Brisbane event photography)

The post What you Missed Last Week at ProBlogger Evolve appeared first on ProBlogger.

      

Reading Roundup: What’s New in Blogging Lately?

Reading Roundup: Blogging and social media news over on ProBlogger.com

Ok so after reading these articles this week, I’ve prioritised my tasks: double my podcast downloads, and revisit Pinterest. What’s yours?

The Most Annoying Things Brands Do on Social Media | Marketing Profs

Are you annoying people by being overly salesy? What about using too much jargon? A couple of the things on here will see me unfollow faster than lightning too.

5 reasons why more sleep will help you be more productive + how to get more sleep | Planning with Kids

I love being productive, and I love sleeping. It’s insane how much I notice my brain actually functioning when I get enough zzzzz’s. I’m willing to be you need more sleep, too!

How My Podcast Downloads Doubled Overnight | James Altucher

I’m not gonna turn that down!

Instagram Launches Slideshows: 3 Tips For Brands | Milk it Academy

I felt like I was one of the last people for this to roll out, but when I saw others using it, I was unimpressed. If their first image was boring, why would I want to see three of them? And I wasn’t interested in seeing five images only slightly different from the original. No thanks. These tips are much better.

23 types of audio, video, and other media you can add to your course (or blog) to make it even more epic | By Regina

An epic blog for an epic issue! You wanna be epic, right?

Your Daily SEO Fix: Link Building & Ranking Zero | Moz

I have been asked about link-building in the last few weeks more than I ever have in my last three years at ProBlogger. Hear it from the horse’s mouth!

The ‘404: Not Found’ error page has origins dating back to the 1980s | news.com.au

Did you know?

Is Longer Really Better? How Focused and Comprehensive Content Ranks Better | Neil Patel

I think it’s official now: constant short updates are being trumped by longer pieces, at least in search rankings.

The 3 Facebook Ad Tips You Need To Know | Hootsuite

Who actually has this nailed yet? Was it practice? Experimentation? A tutorial? Spill!

How to Optimize Pinterest Content for Search | Social Media Examiner

Are you still Pinterest-ing? Does it still bring the same traffic it once did?

What’s caught your eye this week?

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger Reading Roundup: Blogging news

I don’t mean to scare you this week about trolls and dropping off the face of Google, but it can happen – and forewarned is forearmed, as they say. I’ve got some good news sprinkled in, just in case ;-)

Why I’m leaving Snapchat and so are all your friends | Owen Williams

“We’ve all moved to Instagram Stories. I never thought I’d do it, but eventually, as I used it more, I found Instagram’s rip-off of Snapchat to be more authentic. Suddenly, instead of checking one app for beautifully manicured photos, and the other for raw feeds, I could get everything in one place… and it actually worked better.”… it was bound to happen, but still sad all the same!

5 Principles For Beating Analysis Paralysis | Josh Earl

Well, there is something to be said for just getting stuck in an doing it, rather than worrying about it.

When bad stats are a good thing | Builtvisible

It probably won’t help you when you’re just starting out and thinking you’re miles behind on traffic and stats, but it can be reassuring and motivating when you hit a slump.

Are food bloggers fuelling racist stereotypes? | BBC

One to think about.

A Look at Blogging Industry Stats from 2016 [Infographic] | Tech.Co

18.7 million people are blogging on blogging and social media platforms currently, and more are slated to begin. I found the info on lead generation and key words to be interesting.

Adele – and the importance of authenticity | Mel Kettle

As Mel says – it’s way easier to be yourself instead of someone you’re not. Keeping up the pretence, especially in blog form, is unsustainable. And being inauthentic does nothing for growing dedicated fans who trust you.

Why Your Customers Deserve Personalized Responses on Social Media | Entrepreneur

YES YES YES YES YES

Our experiments taught us why people troll | The Conversation

The experiments included analyzing 16 million comments made on CNN.com and conducting an online controlled experiment, and the results were varied -and interestingly, people who might not have chosen to troll in the comments section were swayed by existing negative comments, and decided to troll instead. And this has a flow-on effect to other commenters, and subsequent comment threads.

Podcasting is the new blogging | Business News

And how do we all feel about that? What happens to folk who write words and the readers who once read them?

SEO Rankings Drop: A Step-by-Step Guide to Recovery | Moz

Do you know what you would do if this happened to you? It happens more often than you think – Darren once lost 80% of his traffic literally overnight.

What caught your eye this week?

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Reading Roundup: What’s New in Blogging Lately?

Reading Roundup: Blog news with ProBlogger

This week’s posts made me want to live in an RV and perennially chase the warmer weather while reading more novels and finding creative ways to stay well-clear of writer’s block. Quite a good week, if I’m being honest!

I think it’s probably because it’s grey and drizzly here (autumn is well on the way) that I’m dreaming of an endless summer road trip…

How This 27-Year-Old Made $1 Million Last Year | Forbes

Michelle Schroeder-Gardner explains in detail how she earned her first million – mostly from her blog, Making Sense of Cents. She posted for us here on ProBlogger last month on How To Make Time To Grow A Successful Blog When You Have A Full-Time Job – her tips are solid.

The ‘Sharent’. Are We Safe As Parent Bloggers? Do We Put Our Children And Selves At Risk? | The Huffington Post

I think most parent bloggers have grappled with all the pros and cons that come with living their lives online, but it never seems like there’s one clear answer. Where is your line in the sand?

3 Ways to Stop Comparing Yourself to Others | Psych Central

The blogging comparison beast is large and loud, and can often get in our way of doing our best on the internet. I love these practical tips, based in psychology, to get yourself out of the negative mindset. You’d be surprised how impactful it is to just recognise your feelings and say them out loud!

How to Turn Your Email into High Ranking Articles: Repurpose and Rank in 6 Steps | Orbit Media

Not only repurposing content (which we love here at ProBlogger for working smarter, not harder), but ranking for it too! Excellent.

8 Tips From Authors To Make Your Writing More Inclusive | Bustle

Which is more important than ever on the internet, where we have a global audience.

Advertisements are coming to Facebook Live | CNBC

Well it was probably always coming, but it does change things. How will you handle it?

How to stay out of trouble with the new influencer transparency rules | Mumbrella

From March 1, brands and influencers (and all the people in between) will need to abide by new amendments to the Advertiser Code of Ethics in Australia – which won’t affect the large number of folk who are upfront and honest, but will be an expensive mistake for others who don’t disclose.

How to blog when you’ve hit a wall and run out of creative ideas | Creative Boom

Which hopefully won’t be you, but hey – we’ve all been there!

How To Improve Your Email Campaigns Using Analytics | Search Engine People

Even if numbers are just not your thing, there’s much to be learned from them – especially when it comes to making good decisions based on past performance.

4 guidelines for writing SEO-friendly headlines | Poynter

Where journalism and blogging meet! I also think we may forget about proper names and place names when it comes to crafting the best headline… but I guess the real talent is merging keyword-rich headlines that actually engage human readers. May that be all of us!

What caught your eye this week?

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger reading roundup | Blogging News

This week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy!

5 Writing Techniques that Stir Your Audience to Action | Copyblogger

Emotion, Emotion, Emotion is the new Location, Location, Location. If we’re not getting our audience to feel, how are they going to be motivated to engage?

The Four Essential Qualities You Need for Freelance Writing Success (and How to Develop Them) | Aliventures

Whether you have a side hustle freelancing or it’s your main source of income, success often only comes after a lot of hard work. Ali gives us the lowdown on the absolute foundations of making it as a freelancer: and it all starts with self-confidence.

This SEO Checklist = 48.7% More Organic Traffic [Case Study] | Backlinko

Wouldn’t you like to increase your traffic by almost half? Well get ready to make tons of notes and a firm to-do list… I shudder to think how many of my images are missing alt text, but I’m chipping away at them over time. These are easy strategies that just take a bit of focus from you.

How to Be a Prolific Writer | Mark It Write

This content ain’t gonna write itself! This post has some excellent advice from one of my favourite authors and some handy tips to get your fingers working faster on the keyboard.

5 tips for writing a great blog post for your event | Eventbrite

Do you hold events? Do you write event wrap-ups? Perhaps you go to a blogger conference or meetup, or some kind of workshop or gathering? These tips will be helpful.

8 Awesome Ways to Declutter Your Digital Marketing Life | Search Engine Journal

Much is being made of spring cleaning in the Northern Hemisphere, and that goes for your online life too. What needs cleaning, updating, removing, or general tidying up?

5 Ways to Analyze Your Social Media Marketing Performance | Social Media Examiner

When it comes to social media success, it’s crucial to know what’s working and what’s not. Where do you start? Well, you can try this post!

Top WordPress Plugins Every Site Should Have | Yoast

Which ones are you missing?

3 Effective Ways to Reduce Social Media Overwhelm | Socially Sorted

Reduce the clutter, hone your focus – Donna leads the way!

How Snapchat Could Bring Back TV’s Golden Age | Fast Company

Channel surfing from your couch? Remember those days? Apparently Snapchat has brought them back, only updated for the digital needs of today.

What caught your eye this week?

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger's weekly reading roundup of all things blogging.

After taking some time off over the holiday season on my blog, I’ve been thinking about things I normally don’t have time to – and I think those things have been reflected in today’s roundup! Things like going back and optimising older posts for SEO, thinking about my blogging origins and how they’re influencing my blogging future, and getting back to my first love: writing.

So take a minute to think beyond the surface of create content/promote that content, and think a bit bigger picture. Where are you at?

2017’s Four Most Important Ranking Factors, According to SEO Industry Studies | Search Engine Journal

It feels like SEO rules change so constantly it’s hard to keep up, but this post was very reassuring.

Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy | Etsy

Get ready to reduce the length of your title tags!

My Writing Process, Revealed | James Altucher

I find it fascinating to see inside the minds of writers, the people who spend their lives creating content. The one thing that’s always the same? It’s never linear.

5 Ways to Boost Facebook Engagement for Your Business | Cheerful Lime

Swap “blog” for “business” and the tips still apply. Know your audience. Give them what they want. I also can’t say enough about experimentation!

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right | Quicksprout

If there’s no feeling, there’s no finance ;-) How much does your landing page appeal to emotion?

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram | Buffer

I hear quite often how much people would love to be able to create their Instagram posts on desktop, and this post explains how. I also love a bit of advance scheduling! Quite a few schedulers have announced long-awaited Instagram scheduling options.

LinkedIn Just Rolled Out A Redesign—Here’s How To Clean Up Your Profile | Fast Company

It’s getting to be so that if you’re ignoring LinkedIn, you’re ignoring greater brand awareness, networking, and even traffic. When was the last time you pimped your profile?

Working for free (but working for yourself) | Seth’s Blog

You might find, as a blogger, that you get asked to promote a product or write an article for no monetary compensation whatsoever – they offer the “exposure” drawcard instead. When is that worth it for you? Is it ever?

“The clients you get in the future will be the direct result of the clients you take today. The legacy of your work down the road will be related to the quality of the work you do today,” Seth says. What is your legacy?

Where Fashion Blogging Began | New York Times

While it feels like blogging has been around forever, it’s interesting to go back and see how it evolved and where you could possibly pinpoint a difference between “web log” and “blog”. It’s also interesting to think about the difference between having a hub where you went to hang out with like-minded people in 2010 or 2011, and the disparity of users now that everyone has their own blog or social media account they’re trying to raise the profile of. It’s harder to rally a community, and blog engagement is harder to come by, it would seem.

I often find that by looking back at the beginning of blogging, and the beginning of my blog in particular, that I get a true sense of where I want to take it. This is my ninth year of blogging, and while the landscape has changed so, so much, I’m reminded that I don’t have to.

How Exercising Daily Has Made Me a Better Entrepreneur | Entrepreneur

All right, off your seat and go take on the world!

What caught your eye this week?

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Reading Roundup: What’s New in Blogging Lately?

This week, as usual, the number of tips and tricks about blogging and its related tasks are overwhelmingly large! Everywhere you look, there is another article with more great advice. I hope I’ve managed to drill down and get you exactly what you need this week! It’s been super-helpful to me.

Episode 49: Blogging | Straight and Curly

Productivity ninjas Carly and Kelly take time off from discussing self-improvement life hacks to chat all things blogging in this episode of their popular podcast. Blogging for 1o and six years respectively, they’ve a lot of tales to tell, and advice to give on what works, what doesn’t, and what cool opportunities have come their way all because of their blogs.

7 Real-World Ways to Think Like an Artist for Better Content Marketing | Copyblogger

“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.

People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” – Brian Clark

Yes! They’re not mutually exclusive. In fact, the best marketing is the most creative. There’s got to be a way of combining the two for maximum success.

What a Growth Hacker Would Do if She Were In Charge of Your Blog | Neil Patel on the Huffington Post

If you’re feeling like its hard to get traction on your blog, take a leaf out of a growth hacker’s book and try these avenues.

The Entrepreneur’s Guide to Personal Productivity | Trello

This post contains all my favourite things – scheduling, writing proper to-do lists, taking care of yourself… it’s pretty solid advice. I now want AI Amy to be doing my schedule negotiation on my behalf!

Facebook vs YouTube: Which is the Best for Your Video Campaign? | The Daily Rind

Ok so you’ve heeded the call for MORE VIDEO but you’re unsure where to start. Where are you going to have the most success the fastest? Well, that depends…

How to Get Products to Review on Your Blog | The ProBlogger Podcast

When I was starting out, this was THE QUESTION on everyone’s lips. Where do those items come from? Whom do you ask to get some? What kind of blogger do you need to be to be eligible? And funnily enough, all these years later, these questions are still being asked at the same rate. Fortunately, Darren’s got some fantastic tips on how you too can get on the review train.

Auden on Writing, Originality, Self-Criticism, and How to Be a Good Reader | Brain Pickings
Sigh. I needed this.
Want more out of your blog? Here are 24 timesaving writing resources | Meet Edgar

The gifs get me every time! Quite a few products and tools in here I hadn’t heard of, but have now signed up to.

How to Create Social Media Marketing Videos Without Appearing On Camera | Social Media Examiner

For those camera-shy video embracers – it can be done!

Nearly a third of Australia’s smartphone users are on Snapchat, figures reveal | Mashable

Poor Snapchat. It had a real resurgence around this time last year, and people who had no idea what it was or how to work it signed up in droves because they were told they were missing out. Then Instagram started up Stories, basically exactly the same thing, but right where you already had an established audience. But all is not lost – I am still following bloggers that are absolutely killing it on the platform, and this study shows your audience is probably still on there too.

What caught your eye this week?

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