Tag Archives: product marketing

Drive Growth With Compelling Product Feature Announcements

Drive Growth With Compelling Product Feature Announcements

For software-as-a-service (SaaS) product managers, there’s a pretty clear motivation for making sure new features are visible to users. A feature that isn’t noticed may be a feature that’s never used. That’s a problem if users may walk away from your product having overlooked a genuinely engaging, valuable feature.

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How to Turn Resistant Customers Into Adopters

How to Turn Resistant Customers Into Adopters

When AOL announced it would no longer support AOL Instant Messenger (AIM) in 2017, I had a flashback to the days when AIM was at the center of my social and work networks. If you remember signing up for an AIM account, you’ll recall that the process wasn’t very intuitive.

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