Tag Archives: Product News

Please Take a Number! New Oracle Responsys Asynchronous API

You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing. Same thing applies when you submit API requests to be processed by a platform like the Oracle Responsys Marketing Cloud. If you make a synchronous API request, you must wait for your request to be processed in order to get a success or failure status back. But for an asynchronous API request you immediately get an ID for the submitted request and later can either make another API request with that ID or get a call-back from the API platform to check the status of the original request

The main advantage of an asynchronous API is that you don’t have to wait for the status of the request to come back thus freeing up your thread. This is particularly helpful for requests that may take a while to process, e.g., updating hundreds of records in a table with hundreds of millions of records. But the disadvantage is that you have to make an extra API request in order to get the status of the original API request. Furthermore, it could get a bit more complicated if your API requests must be processed in a specific order and the API platform’s queueing mechanism cannot keep track of the desired order.

The majority of Oracle Responsys APIs are synchronous but recently we released a number of asynchronous REST APIs for merging profile records combined with triggering transactional email and SMS messages. Once an asynchronous API request is received, the syntax of the input parameters are validated and if OK, a unique ID is generated and immediately passed to the API caller. Subsequently the API request is put on an internal queue to be processed, and after the processing is complete, the result is stored to be retrieved through a polling API request (which requires the unique ID issued by the first API request). The results are only stored for a limited time (e.g., 10 hours) and discarded to free up valuable space.

These new asynchronous APIs eliminate the need for setting high timeout limits. This is particularly valuable for customers who process thousands of transactions per minute (like purchase confirmations during busy shopping periods) and require to communicate with their clients as quickly and efficiently as possible. Responsys also offers the high-availability (or AFTM) version of the above asynchronous API for email and soon for SMS.

Learn more about and try the new Oracle Responsys Asynchronous APIs by reading its developer guide available here and contacting us with any questions or feedback you may have.

To find out more about the further benefits of marketing automation, look at “Six Reasons You Need Marketing Automation.”

Read the guide

Insights from Oracle Social Cloud Puts Marketers in the Driver’s Seat


Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Social Cloud Product team is excited to announce the launch of Insights. Insights is a new social analytics feature that gives marketers the flexibility to build custom dashboards that incorporate both owned and earned data channels without having to switch between applications.

How does it work?

Custom dashboards can be created based on an individual’s reporting needs. Users select only those topics that are relevant to them. Dashboards are set up using drag-and-drop widgets and have multiple chart formatting options. Marketers can also add notes and descriptions to the dashboard to describe what each report represents. Automated reporting makes it easy for marketers to export or share key information on a daily, weekly, or even monthly basis.


For example, if a user wants to see Topic metrics for earned data, Owned metrics from social channels, and Engage metrics for their teams all in a single view, they can simply create a dashboard in Insights and pull all of the information into one place for a comprehensive view of these areas.

With customizable widgets, marketers can visualize campaign results and monitor brand health according to their specific campaign or strategic needs. They can choose which widgets they’d like to add to the dashboard via drag-and-drop, and can edit the title, chart type, and chart size. 

Marketers have all the flexibility they need to personalize according to their preferences by changing the date range applied to a widget, add or remove channels based on the data they’d like to see, and even apply filters like Indicators, Sentiment, Gender, Location and Content Type to their Topic metrics. 

Insights allows social teams to drill down into their Topic metrics to see all messages associated with a topic by clicking on a data point in the chart. If, for instance, a new product promotion is launched around the holidays, they can gauge impact by isolating results by media site and region from the first days-to-weeks, post-launch.

Sharing is Easy

Dashboards can be exported instantly. Users can even set up a scheduled export to be sent out periodically, specifying the frequency, file format, and the emails of the recipients. Permissions are specific to each individual’s dashboard. No other users would have access to that view of the dashboard unless shared with them. 

Learn More

At Oracle, we are committed to empowering marketers to use data to create irresistible, connected experiences. To learn more about Insights, check out a replay of the introduction webinar or review the Insights Help documentationContact us for information on how Oracle Social Cloud can help you keep your finger on the pulse of the market.

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud

Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from the rest. If 81% of consumers are willing to pay for a better experience, what is your organization doing to please them?

Solutions providers that claim to solve this problem through consolidated data have been overpromising and under-delivering for 30 years. Does this sound familiar?  “Don’t worry.  We’ll bring all your data together in an enterprise warehouse and that will fix your customer experience problem.”

In the old days, getting a customer view meant merging your CRM list with your direct mail list. And now? The volume and variety of customer data has proliferated and made consolidation almost impossible. Today’s solutions do a decent job in optimizing customer touch points within a domain - marketing, sales, commerce, service, loyalty, etc. But, when every touch point creates even more siloed data, it has become increasingly challenging to get a single view of your customer and provide that precious, connected brand experience, no matter how or where your customer engages. The optimization of marketing or sales or service is no longer good enough in providing a connected customer experience.

The Value of a Connected Experience

CX professionals that want to increase customer satisfaction and grow customer lifetime value can’t do it with siloed customer data. Optimal customer experiences require a comprehensive view of your customer that connects data across every customer interaction. What if you could?

·       Open new revenue streams by enabling service reps at each service interaction?

·       Suppress marketing and sales communications to customers having service issues and avoid repeating yourself at every interaction?

·       Show new and high-potential customers the benefits of loyalty programs instead of random offers?

·       Move from issue resolution toward issue avoidance by using integrated, behavioral data to predict churn and proactively intervene?

·       Seamlessly leverage historical loyalty information to optimize marketing offers to win customers back?

These are just a few of the opportunities that Oracle CX Unity will make possible.

Embedded in Oracle Customer Experience Cloud

Oracle CX Unity is a customer intelligence platform that enables a connected customer experience across marketing, sales and service. And you don’t need data scientists to help you with that. With built-in AI-powered predictive intelligence, Oracle CX Unity will enable contextually rich personalized engagement by connecting customer intelligence across the entire customer journey, applying data-driven intelligence to determine the next best experience and activating those actions directly into Oracle CX Cloud and partner applications.

What would a connected experience look like with CX Unity?

Oracle has been actively investing for a while in solving the problems where today’s solutions fall short, i.e. helping CX Professionals deliver a customer experience that is timely, relevant and consistent across each and every brand interaction. CX Unity will do this in 3 core areas:

1.   Connected Customer Profile: It all starts with your data at the core. Integrating online, offline and 3rd party data sources into a single view of your customer

2.   Comprehensive Customer Intelligence: An AI and machine learning intelligence layer acts on the massive amounts of data to model, predict and prescribe the optimal audience for your business objectives. 

3.   Compelling Customer Experiences: The ability to activate the intelligence by connecting with marketing, sales and service applications to orchestrate the next best experience at the moment that is needed

More than anyone else, Oracle has a history in helping companies to get more value from their data assets. Oracle CX Unity will take that to the next level, enabling CX Professionals to leverage data and intelligence to retain and grow their most profitable customers.

CX Unity In Action

This video demonstrates the value of a connected experience across marketing, sales and service at a fictitious company, TG Insurance. TG Insurance has a new liability insurance product that they would like to promote to their customers who have business insurance policies with them already. Because CX Unity will enable TG Insurance to create a comprehensive customer profile based upon all relevant interactions of their customers, they are able to leverage the built-in intelligence to ensure their customers receive an experience that is consistent, connected and timely.

Oracle CX Unity is a Customer Intelligence Platform embedded within Oracle CX Cloud. Built for CX Professionals, CX Unity will redefine Customer Intelligence resulting in greater sales, improved customer satisfaction and greater customer lifetime value.

*This post originally appeared on Oracle CX Blog

A Brave New World – Create Beautiful, Responsive Content in Eloqua

The days of non-responsive demand content are officially over. With high-resolution mobile screens, tablets, laptops, and desktops, creating consistently beautiful content across devices has never been more important. Easy, right? Nope. To keep up with modern customer journeys, the amount of experiences you’re expected to deliver is growing exponentially, with new channels and devices added almost every month. For many of our customers, this need has outgrown their agency budget and the capacity of their team. 

At Oracle, we know it’s imperative to deliver on-brand, amazing experiences wherever your customers live. To help marketers, we’ve released a series of enhancements to content creation in Eloqua that allow any marketer to create beautiful emails and landing pages that are consistently responsive across devices. All without needing to know how to code. Let’s go through some of these exciting updates. 

Emails Your Mother Would Be Proud Of 

Launched earlier in 2018, our email design editor helps non-technical marketers of all skill levels create beautiful, natively responsive emails without touching any code. This leaves the most complex projects to the HTML experts and frees up valuable team time and budget. In fact, one team using the new design editor cut their email creation time from 2 days to 2 hours. Another customer was able to bring email creation in-house and save $25,000 a quarter in agency fees. Many more are seeing similar benefits.  



Here are some highlights of the email editor:

  • Easy-to-use drag and drop interface
  • Natively responsive emails with modular templates out of the box 
  • Choose your email size from four options: 600px, 756px, 900px, 1080px
  • Simple control of your email design with component styling or custom CSS
  • Customizable HTML blocks to get the perfect look for that special part of your email 
  • Powerful personalization with Eloqua’s dynamic content and field merge capabilities



Landing Pages That Wow

Emails were a good start, but we didn’t stop there. Landing pages now play an even more critical role outside traditional email campaigns, powering engagement and customer experiences across social media, web, mobile apps, chat, and more. To fit these new and diverse experiences, we focused on a lot of interactive features beyond a basic landing page with a form. With ever increasing customer expectations, marketers can now use native Eloqua directly to make these engaging experiences without knowing code, or relying on other resources, which helps increase form fills and prospect engagement. In fact, within only 6 weeks of use, one early user has saved over $40,000 in agency costs using the landing page design editor! 



Here are some highlights of the landing page editor: 

  • Same easy-to-use drag and drop interface as email
  • Natively responsive Eloqua forms
  • Responsive image carousel 
  • Gradient and video backgrounds for that extra “pop”!
  • Button hover interactivity
  • Page lightbox 



If you haven’t tried the new design editors, they're both generally available for all customers and are ready for you to start exploring today! Want to learn more? For current Eloqua customers, check out the documentation here or visit Topliners for release updates. Contact us to speak with a representative to learn more about Eloqua.

Oracle Eloqua Delivers New Sales Tools for Microsoft Outlook

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice.

What does it do?

With the introduction of Oracle Eloqua Sales Tools for Microsoft Outlook, Sales users who leverage Outlook as their primary tool to interact with key prospects on a day-to-day basis will have the ability to gain rich insight in cross-channel buyer behavior, and access to marketing approved email templates without having to leave their email platform of choice.


Oracle Eloqua Sales Tools for Microsoft Outlook also provides users with easy access to Profiler within Outlook's email composer, and comes packaged with the same set of capabilities as the native web and mobile versions of Oracle Eloqua Engage and Profiler.  Combined with the new integrations available for both Sales Tools products, users can access unified buyer intelligence directly from within Outlook without ever having to leave their compose window. 


Access unified buyer intelligence through integrations with Mintigo, Demandbase and 6SenseAccess unified buyer intelligence through integrations with Mintigo, Demandbase and 6Sense.


In addition to these native integrations customers can build their own extensions to surface proprietary data and content to their sales reps directly within their reps inbox.  This provides a seamless, and consistent experience for sales users that work across a range platforms and devices to access information about their buyers from a single location.

Sales users can access and create contacts directly from within Outlook, while the marketer can control how sales users engage with prospects using contact validation including support for subscription status, bounceback status, master exclude and label based controls.  Before a user can send an email, each contact will be checked within Eloqua to ensure users are only communicating with the appropriate contacts.

Getting Started

Oracle Eloqua Sales Tools for Microsoft Outlook is available to customers who have purchased a license of Engage.  Supported for both 32/64 bit versions of Outook, the add-in can be accessed directly from the Oracle cloud marketplace.

Download the Eloqua Engage for Microsoft Outlook App: 32 Bit or 64 Bit

For customers looking to deploy the solution to a large set of users within their salesforce, the add-in supports two technologies offered by Microsoft - Group Policy and System Center Configuration Manager (SCCM) - providing customers control over deployment details like access, pre-configured user settings and rollout of new updates.

If you’re not currently using Oracle Eloqua Profiler, Check out our sales and marketing alignment page to learn more about our Oracle Eloqua Sales Tools offering or contact us to speak with a representative.





Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester …

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

As more B2B marketing teams are evaluated based on their ability to increase revenue, the requirement should be to leverage technology that builds preferred customer experiences and keeps a total revenue picture at hand.

According to the Forrester report, Oracle attained the top-ranked score in the current offering category and the highest possible score in the strategy category out of the 6 marketing automation platforms assessed. Below are a few observations.

Marketing automation as we know it has come a long way in a short time. According to Forrester, “Savvy marketers are re-engineering their lead-to-revenue (L2R) process to transform marketing from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle.” At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle.

For this report, Forrester assessed Oracle Eloqua and its extensibility and functionalities with Oracle BlueKai, Oracle Data Cloud, Oracle Maxymiser and Oracle Content Marketing that make up our B2B focus in Oracle Marketing Cloud. When evaluating Oracle’s platform, Forrester noted, “Oracle aims to help its customers create consistent, compelling, and connected experiences for customers and believes a data-first approach is the best way to deliver on that vision.”

Based on the unpredictable and distinct nature of each customer’s journey, Oracle believes a data-first approach better enables marketers to understand each customer’s passions, priorities, and preferences so they can deliver meaningful 1:1 experiences. When armed with the right knowledge, marketers can engage with prospects and customers in the most relevant way and at the most opportune time - no matter the channel or device. 

Forrester also remarked that “Oracle Eloqua’s program and campaign canvases make it easy to plan and execute the multistage contextual interactions to support complex B2B buying cycles.” One of the ways that we continue to support programmatic and data needs of our customers is by simplifying our CRM and other third-party integrations with Oracle Eloqua’s program canvas. The program canvas is a straightforward integration design tool for CRM and third-party application integrations that marketers can easily understand and use. Oracle has recently released a new simplified turn-key integration for Oracle Sales Cloud and has another coming very soon for our customers using Salesforce. 

In addition to offering deep functionality for marketing tasks and tactics, Oracle Eloqua also provides vertical-specific solutions for B2B organizations. These solutions are tailored to industry requirements and regulations in areas such as financial services (asset management and insurance), not-for-profits, entertainment, wealth management, manufacturing, and life sciences.

Oracle is proud to be named a leader in this Forrester Wave report and believes that it sets the bar for current industry leading B2B marketing automation platform offerings and strategy. We remain committed to providing an innovative and integrated portfolio of best-of-breed components to power the full customer life cycle experience across marketing, sales, and service.

Want to learn more about current B2B marketing automation trends and capabilities?  Download The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. If you aren’t already aware, our focus is to provide solutions for marketing and sales teams that give them the competitive edge needed to engage buyers with the most relevant customer experiences, at the most opportune times – to close sales faster and increase customer lifetime value.

With today’s fast-evolving technologies, organizations of all sizes are transforming how they do business to engage prospects and customers. Oracle Eloqua is aggressively advancing our current offerings through recent releases including our new email editor, new landing page editor, dashboard analytics reporting, sales enablement tools, and enhanced user-friendly native integrations with CRM platforms. And we aren’t stopping there. Oracle is committed to continually innovating our products and services to meet the increasingly complex, sophisticated 1:1 adaptive customer experiences that drive interest, engagement, and increased revenue as buyer preferences and requirements shift.

From an execution standpoint, one of the things I’m really excited about is our approach to data and the way our approach helps create a truly connected and adaptive customer experience. Without the right data pulled from the most relevant real-time customer interactions, delivering a timely connected experience across the customer lifecycle is just not possible. As a result, we have worked tirelessly with some of the most innovative companies in MarTech to deliver easy to deploy, marketer-friendly integrations for our customers that help them connect their data across multiple internal and external sources and channels for more insight into the interests and preferences of their customers.   

Gartner noted in their report, “Based on its high value provided to sales organizations, the lead management market is anticipated to grow further in the upcoming years…Growing collaboration between marketing and sales teams is the significant factor boosting this demand.” And in recent years, we’ve seen sales and marketing leaders take a “better together” approach to ensure the best acquisition, nurturing and communication strategies for their prospects and customers. Siloed approaches from these teams have traditionally produced broken experiences and irrelevant conversations that decreased interest, but that doesn’t have to happen anymore. The most progressive marketing teams provide their sales counterparts with the most pertinent intelligence and insights into each buyer’s behavior and interests within the environments where they are most comfortable working, so they are knowledgeable and prepared for their 1:1 conversations. 

We are very excited about Gartner’s recognition of Oracle as a ‘Leader’ for CRM Lead Management. We feel that our continued performance in this report shows our strong commitment to innovation in the marketing industry, and a continual drive to execute on our vision in the fast-paced, ever-changing world of marketing and customer experience (CX) technologies. 

Want to learn more?

Download Gartner’s Magic Quadrant for CRM Lead Management report. You can also contact us to learn more about how Oracle Marketing Cloud can help you reach your sales and revenue goals with engaging, connected customer experiences.

Note: This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Improving the security of your containers in OCIR with Twistlock

Introduction to OCIR

Last May, Oracle introduced a new cloud service on Oracle Cloud Infrastructure, for container native developers to store their Docker images.  Simply, Oracle Cloud Infrastructure Registry, or OCIR for short.

Usage of this new cloud service has grown rapidly, and its primary use is to store container images used in conjunction with Container Engine for Kubernetes, or OKE for short.  A managed Kubernetes service on Oracle Cloud Infrastructure .

Customers have asked how they can scan their container images stored in OCIR, and add an additional amount of security and control to their CI/CD pipelines.  As a response to these types of questions, we wanted to highlight one of these solutions, that focuses on vulnerability and compliance, Twistlock.

Connecting a solution like Twistlock is easy.  Simply supply the Twistlock setup screen with a username (in the form of tenancy_name/user_name), an OCI generated Auth Token and the target registry, such as phx.ocir.io.  Customers can easily create service accounts, to fulfill this need, with policies limited to read only access of the registry.

How Twistlock Helps
Twistlock is a cloud native security platform.  Started in 2015 as the first solution for container security, Twistlock’s platform now leverages the benefits of cloud native technology to make application security better - more automated, more efficient, and more effective.

A key way this happens is by ‘shifting left’ - ensuring security isn’t just a run time activity.  Twistlock’s native integration with OCIR allows Twistlock to monitor and identify vulnerabilities and compliance issues for all images stored in registry - and block use of images that contain violations.  By preventing risky container images from being deployed - this reduces your runtime risk, and helps development teams more quickly correct issues.

Twistlock easily integrates with OCIR to provide an overview of risks in your registry

But knowing about a vulnerability isn’t enough for container images.  Containers pose 3 distinct challenges to vulnerability management:
Containers often have hundreds of CVES present - and traditional scanning tools often bring with them a number of false positives - making it hard to know what’s a real risk, and what’s not.
Once you’ve weeded out the false positives - numerous CVEs still remain.  Knowing what to prioritize a fix for isn’t straightforward - because you often don’t know how the container image will be deployed.
And then, once you know what CVEs to tackle first - tracking down what layer of the container image the CVE was introduced in is no easy task - requiring manual effort, or in larger organizations, coordination across different development teams.

To tackle these problems, Twistlock does three things:
Uses over 30 upstream sources to source CVE information, then parses, correlates and consolidates the data into the Twistlock Intelligence Stream.  By comparing multiple sources and going direct to vendors, Twistlock is able to provide a significantly reduced false positive rate vs. traditional vulnerability management tools.
Generates a risk score for every CVE detected that is specific to your deployment and environment. This lets your prioritize what to fix in registry based on the risk it brings to your production environment.
Provides a per-layer analysis of every CVE detected - showing the exact layer of the container image where the CVE was introduced.  This makes fixing vulnerabilities quicker - no more hunting down which layer the CVE originated in.

Twistlock factors in specifics from your environment to create a tailored risk score for each CVE

Twistlock’s per layer analysis makes it easy to pinpoint where CVEs are introduced

For more information, or to learn about how the Twistlock platform provides zero touch active threat protection and layer 3 micro-segmentation, along with cloud native layer 7 firewalls, and precise vulnerability management - visit Twistlock.com/platform


Top 5 Reasons to Attend a Modern Marketing Express Near You

By Jennifer Dennis, Director, Marketing, Oracle Marketing Cloud

Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership. These FREE half-day events kick off in Toronto September 12, highlighting the latest best practices and innovative breakthroughs around Oracle Eloqua and Oracle Responsys.

Speakers include: Shashi Seth, SVP Oracle Marketing Cloud and Dave Helmreich, GVP Oracle Marketing Cloud Sales North America.

Here's a sneak peek of what you can look forward to at the event. 

There are many reasons to take a break from the office, but here are some your boss is likely to agree with!

  1. Maybe you missed Modern Customer Experience. Now is your chance to catch up on some of the highlights, specifically how you can increase your marketing campaign ROI with Oracle Marketing Cloud.
  2. You are hungry for more. OK, so you made it to Modern Customer Experience. You discovered solutions and made great leaps, but there’s always another challenge. Keep on learning!
  3. You want to win a Markie Award. Markie Award nominations open soon! Get ready to win with tips from Markie winners, highlighting what it takes to bring home the trophy.
  4. You want to expand your career portfolio. We’ll share productivity tips from Oracle product experts, so you’ll have more time to take on those stretch assignments that could help you earn your next promotion.
  5. You need some fresh inspiration. Network with fellow marketing thought leaders – they might just have the creative answers you need to help solve your problems.

BONUS: There is no charge to attend this event. And there’s one coming to a city near you!

September 12 – Toronto, Canada

October 3 – New York City

October 10 – Boston

January 23 – Austin, TX

February 5 – San Francisco

Date TBC – Atlanta, GA

Agenda includes both general sessions and breakouts dedicated to Oracle Eloqua and Oracle Responsys:

  • The Future of Digital Marketing
  • Marketing for The Win: Spotlight on Markie Award Winners
  • Advancements in B2B Modern Marketing
  • B2C Marketing and Customer Experience Innovation
  • Tips & Tricks to Create Oracle Eloqua Magic
  • B2C and B2B Marketing Collaborative Learning Sessions
  • Turbo-Charged Segmentation with the New CX
  • Using Digital Behavior to Drive Immediate Action 
  • Oracle Eloqua and Oracle Responsys Roadmaps

 See you on the road! Learn more and register today!

I’ll Meet You Any Channel, Any Time, With Only One Price

It’s difficult to plan and execute a multichannel marketing strategy when you’re running a growing business in a highly competitive market. This is especially challenging if your marketing teams don’t truly understand how CPM (cost per thousand) relates to messaging costs in your org. If those costs aren’t straightforward, or have hidden management and account fees, then measuring variable channel costs by channel is next to impossible.

It’s hard to ascertain where and how your marketing dollars are spent when there is such an overwhelming number of vendor pricing models complicating how to determine ROI.  So, as part of our commitment to help customers analyze the critical components of pricing models, especially as they pertain to marketing orchestration and CPM, we’re announcing some changes.

  1. Simplified Pricing: We’re removing pricing as a barrier by giving customers access to all Responsys digital channels while allowing them to pool messages with a single CPM, regardless of channel used. In this model, customers only pay for what they use.
  2. Using Responsys,all channels are available to all customers: Our new pricing goes live June 14, 2018. It includes Email, SMS, and Mobile Apps (Push).
  3. Launch of SPAN (SMS Public Aggregator Network): SPAN is a first-of-its-kind marketplace providing customers with a self-serve application to order and manage their SMS codes directly with Aggregators on the SPAN network. The SPAN marketplace provides customers with a diverse network of vetted partners providing simplified access to global markets. SPAN not only simplifies how customers can leverage the power of this ubiquitous channel, it also eliminates the confusion around costs and deployment for customers by providing more transparency to aggregator pricing and eliminates account fees.
  How Can this Help Your Company?

Simplicity: Oracle Marketing Cloud believes in a ‘batteries included’ approach to pricing. What does this mean? When you invest with Oracle Responsys, you get the whole platform.

Flexibility: Oracle understands it’s often hard to predict how marketers will use their interaction/messaging budget. Our new pricing strategy helps alleviate this issue by letting marketers pool all Responsys orchestrated messages with a single CPM. They can use them on whatever channel they want, whenever they want.

Transparency: Have you ever wondered how much of your spend goes to native functionality vs. third-party hard costs?  At Oracle Marketing Cloud, we don’t hide third-party costs. This means you know exactly where your marketing dollars are going.

What We Won’t Charge You For: Oracle Responsys is a high-end performance marketing platform. Our customers should be able to use every bit of it. While other vendors make you pay extra for a premium reporting tool, an orchestration canvas, or even to set up an extra account - we won’t. These pricing gimmicks do little for customer success and in most cases, serve as a thinly veiled way for vendors to layer in unnecessary costs. We charge based on utilization because higher utilization means more ROI. More ROI means more successful customers.


As customers take a broader look at how they manage the entire customer experience, they’ll continue to examine the complexities around vendor pricing and marketing channels that frustrate customers and hinder marketing orchestration efforts. That’s why Oracle is responding with changes to the way our customers plan for, and execute on their marketing strategies using the Oracle Responsys Platform. These changes will simplify pricing and create greater spending flexibility for marketers while providing a more transparent view of costs.

Read about Oracle being a Leader in The Forrester Wave™: Email Marketing Service Providers.