Tag Archives: qubit

Qubit Sheds Light on Optimization Techniques That Really Work

Qubit Sheds Light on Optimization Techniques That Really Work

There are about 5,000 martech applications on the market, give or take. That translates into roughly 5,000 different approaches to martech from which to choose. Navigating this ecosystem can be challenging, in part because few guidelines are available that users can trust.

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Qubit Adds Machine Learning to its Digital Experience Platform

Qubit Adds Machine Learning to its Digital Experience Platform

London-based digital experience provider Qubit has built a machine-learning engine aimed to help marketers better target customers by revenue opportunities. Announced today, the Qubit ML engine leverages predictive analytics and machine learning.  In an interview with CMSWire, Bud Goswami, lead data scientist for Qubit, said the platform gives companies

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DX Provider Claims Update Improves Data Integration, CX Delivery

DX Provider Claims Update Improves Data Integration, CX Delivery

New York City-based digital experience (DX) provider Qubit updated its DX platform to empower marketers with greater data integration, collaboration and analytics. The new release bundles data collection, reporting and analysis in one integrated workflow. Improved Customer Segmentation New features include Adaptive Targeting and Visitor Cloud Data Exchange.

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