Tag Archives: Rainmaker FM

Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

sr-production-tips

What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner.

We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.)

Then we dive into Jonny’s 4 Ds, which cover:

  • The type of mic you should choose
  • How to hack your room to get better sound
  • Why preparation is king
  • And thoughts on delegation … which is a good thing, just not too soon

And then Jerod adds a few Ds of his own. :-)

Listen, learn, enjoy …

Listen to this Episode Now

The post Professional Podcasting Tips for Pristine Production (and Hosting Hacks) appeared first on Copyblogger.

Are You Losing Sales Because Your Purchase Page Sucks?

mo-losing-sales

Of all the pages on your site, there is only one that actually makes you money: your purchase page.

But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system.

If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page.

In this 30-minute episode, Jessica Frick and I explore the key elements required for a successful purchase page, including:

  • The “other” page in the purchase process that people often overlook
  • What you should, and should not, have on your purchase page
  • The one change we did to our purchase process that increased sales by 30 percent
  • Why you are the worst person to review your purchase page

Listen to this Episode Now

The post Are You Losing Sales Because Your Purchase Page Sucks? appeared first on Copyblogger.

Blogging is Back, with Darren Rowse

un-darren-rowse-2

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good.

In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able to achieve, and it all traces back to the early Copyblogger audience.

Then, around 2008, “business blogging” gave way to the term “content marketing.” Eight years later, as we wind up 2016, we’re drowning in content, and there’s no mistaking that much of it is just poorly disguised traditional marketing.

Something seems to have gotten lost along the way. The original business blogs provided valuable content, sure … but that content was delivered with perhaps the more important ingredient — a relatable and reliable human voice.

To be clear, blogging never went away. But perhaps it’s time to go back to the roots of business blogging to rediscover the foundational aspect of content that actually works as marketing, even though it doesn’t “feel” like marketing.

Tune in to listen to my conversation with the great Darren Rowse of ProBlogger. You’ll hear how the entire content marketing movement truly began, where blogging is going, and why we all need to first return to the foundational element of human connection before we focus on fancy automation, strategic funnels, and conversion optimization.

Listen to this Episode Now

The post Blogging is Back, with Darren Rowse appeared first on Copyblogger.

How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two

wf-david-sax-file-two

The business and culture journalist and bestselling author of the recent book The Revenge of Analog, David Sax, dropped by the show to talk about the writing life, the importance of real things in a digital world, and the revenge of paper.

David is a freelance writer whose work has appeared in Bloomberg Businessweek, The New York Times, The New Yorker online, and other publications.

The author’s first book, Save the Deli, was a Los Angeles Times bestseller and won the James Beard Award for Writing and Literature.

His latest, The Revenge of Analog: Real Things and Why They Matter “… looks at the resurgence of analog goods and ideas, during a time when we assumed digital would conquer all.” It was longlisted for the 2017 Andrew Carnegie Medal for Excellence.

Kevin Kelly, founding editor of Wired magazine and author of The Inevitable, said of the book, “The better digital gets, the more important analog becomes … Sax’s reporting is eye-opening and mind-changing.”

NOTE: This is the last episode of the year for us, due to the impending holiday break, but we will return with more great interviews for you in 2017. Thanks for listening!

If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.

In Part Two of this file David Sax and I discuss:

  • Why you should work regular hours, and the author’s “Cinderella Clause”
  • The significance of unplugging for writers
  • How to record your audiobook in the same studio as Drake
  • Why the reward is the work for sustaining your writing

Listen to this Episode Now

The post How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two appeared first on Copyblogger.

Bad Writing Advice: The ‘Post Truth’ Episode

cbfm-bad-writing-advice

So much bad advice …

Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers.

But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and Copyblogger post this week are all about what I found.

It ain’t what you don’t know … it’s what you know that just ain’t so.

In this 21-minute episode, I talk about:

  • Jason Miller’s smart article about why the “goldfish attention span” myth is dangerously wrong
  • Why it’s a terrible idea to dumb down your content
  • My suggestion — that you might find extremely dumb — for reframing a piece of content
  • Publishing frequency myths and truths
  • The most important thing you can learn from bad advice

Listen to this Episode Now

The post Bad Writing Advice: The ‘Post Truth’ Episode appeared first on Copyblogger.

Laura Roeder on Building a Business that Supports the Lifestyle You Love

de-laura-roeder-3

This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur.

In this episode, Laura walks you through her journey as a digital entrepreneur:

  • How being a mom has influenced her ability to reap the benefits of digital entrepreneurship
  • How all the small choices she’s made over the years have added up to something incredible
  • Why constantly innovating helps her deal with the challenge of bringing in new customers
  • The one word she’d use to describe where see wants to take her business in the future … and why you should strive for it too

And more.

Plus, Laura answers my rapid-fire questions at the end in which she reveals why she’s been keeping her phone in another room at night.

Listen to this Episode Now

The post Laura Roeder on Building a Business that Supports the Lifestyle You Love appeared first on Copyblogger.

Quick! What Can You Systematize Before 2017?

sr-quick-systematize-2017

In this week’s episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your podcast to new heights in the new year.

Yes, 2016 was a great year for Showrunners as a whole and podcasting as a medium (except for the one guy who didn’t think so). But if we get our shows in shape, 2017 can and will be even better.

To accomplish this, we need to create rock-solid systems for our podcasts. Systems to help us schedule podcast guests, record better interviews, edit our podcasts, and even systems to help us find sponsors for our shows.

Systematizing our shows can seem difficult and even unnecessary. But as you will learn in this episode, there are ways to ensure it doesn’t become daunting.

In fact, Jerod and Jon have systematized the process for systematizing your show.

Here’s what you will learn in this episode:

  • The whats — and hows — to better systematize your podcast
  • Three Ss (and two Rs) for identifying opportunities for systematization
  • Why you need to be ruthless and realistic
  • Plus, Jerod’s three steps for systematizing your show in 2017

Listen, learn, enjoy …

Listen to this Episode Now

The post Quick! What Can You Systematize Before 2017? appeared first on Copyblogger.

Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It

mo-sonia-simone-2

Sonia Simone joins our show to walk you through the most important elements of setting up a membership site, today.

As we approach the new year, you may be thinking about the changes you want to make to your life. And if you have been following the show, that may mean that you are looking to start — or at least expand — a membership site.

But change can be scary. And it is that fear of change that keeps most from ever moving forward.

If you are in earnest about building and growing a membership site — and need that extra inspiration to move forward — then you will love this episode.

In this 30-minute episode, Jessica Frick and I interview Sonia Simone and discuss her personal journey in creating membership communities, with deep insight into:

  • The single most important element you need when launching a membership site
  • How to launch a membership site when you have no audience online
  • The two most important ingredients you need to grow a membership site
  • And why it is OK to make mistakes along the way

Listen to this Episode Now

The post Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It appeared first on Copyblogger.

Sonia Simone on the Productive Insights Podcast

re-productive-insights-2

On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.

In Part One of the show, Sonia and Ash discuss:

  • Understanding your audience and their needs
  • Content marketing’s role in today’s sale cycle
  • When and why to use guest posts
  • Developing your specific content marketing strategy

Listen to this Episode Now

The post Sonia Simone on the Productive Insights Podcast appeared first on Copyblogger.

Creating Online Courses to Level Up from Freelance, with Carrie Dils

un-carrie-dils-4

Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead.

Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But it was when she started training people over at Lynda.com that she became well-known in the WordPress community.

Now, you’ve heard me say over and over that you should never build your business on virtual land that you don’t own. So in this case you may be surprised that I think it’s fine that Carrie teaches over at Lynda, as long as she finds a way to attract her students to her own site in some way so she can establish a direct relationship with them.

Carrie plans to level up once more in the coming year. Listen in as we discuss her plans and brainstorm some of the ways that she can continue leveraging the customer base of Lynda to build a robust training business all her own.

Listen to this Episode Now

The post Creating Online Courses to Level Up from Freelance, with Carrie Dils appeared first on Copyblogger.