Tag Archives: rasmus skjoldan

The Next Step for Enterprise UX: Cross-Application Usability

The Next Step for Enterprise UX: Cross-Application Usability

Buried deep in a pool of research, which held the voices of hundreds of digital leaders, this quote suddenly surfaced: “The cognitive effort to process stats from our analytics tools and bridge that to meaningful action in the CMS is too high.” That notion — that organizations are finding

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The Rocky Path to Personalization

The Rocky Path to Personalization

After several years of businesses chanting the personalization mantra, the state of the market is ... mixed. This conclusion came from research my company, Magnolia, conducted via in-depth interviews with close to 100 organizations from a range of industries, including finance, retail, travel, media and public services.

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