Tag Archives: retail

Bridge the Online–Offline Retail Gap With This Technology

Bridge the Online–Offline Retail Gap With This Technology

Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for most retailers.

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Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?

Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?

The upward trajectory of ecommerce parallels the growth of the world wide web, and more growth is in the forecast. Worldwide retail ecommerce sales are predicted to rise 23.2 percent in 2017 to $2.290 trillion. That means for the first time, ecommerce sales will account for one-tenth of total

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Sheryl Kingstone: Commerce Success Depends on Contextual Relevance

Sheryl Kingstone: Commerce Success Depends on Contextual Relevance

For Sheryl Kingstone, improving customer experience (CX) and the rise of digital commerce have been central drivers for her career.  Early on, Kingstone spent time implementing CX software as a marketer at companies including CompuServe, DataMirror and Praxis.

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What Happens When IoT, Big Data and Retail Location Systems Meet?

What Happens When IoT, Big Data and Retail Location Systems Meet?

The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences.  But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices  while shopping in a store to check reviews, product datasheets, usage guidelines and more.

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How Retailers Can Prep for Augmented and Virtual Reality

How Retailers Can Prep for Augmented and Virtual Reality

For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse. Yet in the US, a country with almost 7.3 square feet of retail space per capita

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4 Digital Ad Inflection Points Marketers Can’t Ignore

4 Digital Ad Inflection Points Marketers Can't Ignore

The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail.

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