Tag Archives: retail

Sara Pollard: Evolve to ‘Stay Relevant’ to Your Workforce’s High Expectations

Sara Pollard: Evolve to 'Stay Relevant' to Your Workforce's High Expectations

A mix of talent, luck and patience has taken Sara Pollard on a digital workplace voyage from working on SharePoint in 2005 — at that time, the height of collaboration technology — to today’s wealth of tool options.

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Why Retail Marketers Need to Jump on the Real-Time Communication Trend

Why Retail Marketers Need to Jump on the Real-Time Communication Trend

Traditional retailers have gone through a rough patch recently. Some of our most beloved stores have closed or are in the process of closing their doors forever. As is the case in any industrial evolution, the strong will survive.

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Building Bridges Between Your Online and Offline Data

Building Bridges Between Your Online and Offline Data

Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ....

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Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go Pushes the Limits of Mobile Commerce

Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk in, take what

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Bridge the Online–Offline Retail Gap With This Technology

Bridge the Online–Offline Retail Gap With This Technology

Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for most retailers.

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Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?

Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?

The upward trajectory of ecommerce parallels the growth of the world wide web, and more growth is in the forecast. Worldwide retail ecommerce sales are predicted to rise 23.2 percent in 2017 to $2.290 trillion. That means for the first time, ecommerce sales will account for one-tenth of total

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Sheryl Kingstone: Commerce Success Depends on Contextual Relevance

Sheryl Kingstone: Commerce Success Depends on Contextual Relevance

For Sheryl Kingstone, improving customer experience (CX) and the rise of digital commerce have been central drivers for her career.  Early on, Kingstone spent time implementing CX software as a marketer at companies including CompuServe, DataMirror and Praxis.

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What Happens When IoT, Big Data and Retail Location Systems Meet?

What Happens When IoT, Big Data and Retail Location Systems Meet?

The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences.  But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices  while shopping in a store to check reviews, product datasheets, usage guidelines and more.

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