Tag Archives: rob jensen

8 Must-Haves for Every Customer Advisory Board Meeting

8 Must-Haves for Every Customer Advisory Board Meeting

When it comes to customer advisory board (CAB) meeting agendas, there is never a shortage of questions (or confusion) from CAB program managers — whether fresh beginners or experienced veterans. The topic comes up frequently at CAB training events and other industry conferences.

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5 Steps to Creating a Robust Customer Advisory Council Program

5 Steps to Creating a Robust Customer Advisory Council Program

When it comes to engaging with their customers, companies have many options to choose from, including surveys, net promoter scoring, conferences, user group meetings and social media groups. But I think the vehicle that delivers the most value for the time and resources invested is a customer advisory council.

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