Tag Archives: robotic process automation

Will Robotic Process Automation Make its Mark in Marketing?

Will Robotic Process Automation Make its Mark in Marketing?

Marketers long for automation and currently have tools available like Marketo, Eloqua and HubSpot to help. Some see the emergence of Robotic Process Automation (RPA) software helping marketers automate and gain an analytical edge on their customers. In fact, RPA took center stage at the Martech Conference East in

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3 Tips to Set Your RPA Project Up for Success

3 Tips to Set Your RPA Project Up for Success

Software robots are entering many areas of the enterprise, ranging from marketing, sales, accounting, human resources, onboarding and procurement in the most data-intensive industries including financial services, insurance, energy and transportation and logistics. In fact, by 2021 Forrester Research estimates there will be more than four million robots doing office

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Automating the Digital Workplace

Automating the Digital Workplace

Let’s start with the following proposition: A successful digital workplace is able to achieve and consistently maintain: Optimal operational efficiency. Exceptional customer experience. Enjoyable employee experience. Being operationally efficient means an organization is able to produce very high output using the fewest possible resources. Customer experience (CX) is ranked by

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Robotic Process Automation and Roombas: What Could Go Wrong?

Robotic Process Automation and Roombas: What Could Go Wrong?

The way robotic automation is revolutionizing work is truly amazing. I’m talking, of course, about the robot vacuum, Roomba.  You probably thought I was going to say robotic process automation (RPA). While RPA is also pretty remarkable, I want to talk about the robot vacuums first.

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How Artificial Intelligence Will Impact the Future of Work

How Artificial Intelligence Will Impact the Future of Work

We are rapidly moving toward a workplace where people interact with machines on a routine basis. With the advent of artificial intelligence (AI), and the chatbots that it powers, technology is now interwoven into many of our everyday job tasks. In fact, it has been reported that more than 80 percent of

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