Tag Archives: roi

Salesforce: It’s Raining ROI for Digital Marketers

Salesforce: It's Raining ROI for Digital Marketers

The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing report from Salesforce.  In its just released 2016 State of Marketing Report, the San Francisco-based CRM

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What You Might Be Missing About Cloud ROI

What You Might Be Missing About Cloud ROI

This year, companies worldwide are predicted to spend almost $16.5 billion on cloud Infrastructure-as-a-Service (IaaS) — a 32.8 percent increase over 2014. And, with 93 percent of companies already running applications or at least trying out IaaS, everyone is trying to find out whether or not all of this investment

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Can the CFO and CMO Get on the Same Side?

Can the CFO and CMO Get on the Same Side?

We live in heady times. Times when siloes within organizations must be broken down so data and intelligence can be shared. Times when even the CFO and the CMO must work together ... dare we say, be friends. Talk of the CMO and the CFO cooperating is not new.

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