Tag Archives: sales

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, demand-generation marketers have as a result focused more on optimizing down-funnel efforts rather than first fixing more problematic top-funnel inefficiencies. Shifting focus to down-funnel efforts is based on false logic.

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How to Create a B2B Prioritized Sales List Using SEO

How to Create a B2B Prioritized Sales List Using SEO

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or partners will account for 80 percent of your revenues.

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How to Choose Customer Relationship Management (CRM) Software

How to Choose Customer Relationship Management (CRM) Software

If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner. But with all those shiny CRMs out there adorning the market, what’s the

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HubSpot Broadens AI Reach With Kemvi Acquisition

Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers. Kemvi’s proprietary algorithm, DeepGraph, is the focal point of the acquisition.

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Aviso Brings Artificial Intelligence to Sales Forecasting

Aviso extended the reach of its cloud-based predictive sales forecasting capabilities with the release of Aviso Sales Vision (ASV) platform, which enlists artificial intelligence and machine learning algorithms to give sales people the data they need to drive sales performance. The Menlo Park, Calif.

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SugarCRM Unveils ‘Hint’ Relationship Intelligence Service

Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire. "It is about i2i (individual to individual)," he said.

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The Whole Analytics Perspective on Amazon’s Whole Foods Buy

The Whole Analytics Perspective on Amazon's Whole Foods Buy

Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.

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