Tag Archives: salesforce

Ethical Practices in a Data-Driven B2B World

Ethical Practices in a Data-Driven B2B World

Salesforce CEO Marc Benioff won mountains of positive attention this month when he appointed a chief ethical and humane use officer, Paula Goldman. Her mission? "To develop a strategic framework for the ethical and humane use of technology across Salesforce," according to a company press release. The news probably

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5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

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Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News

Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News

Customer experience software provider Medallia debuted a number of advancements to its Medallia Experience Cloud platform this week at its flagship event Experience '18. Medallia officials said the updates include new developments in artificial intelligence (AI), machine learning (ML), mobile technology and IoT. The updates include: Medallia Athena: Designed

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Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News

Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News

Marketing automation provider Marketo announced its acquisition of Bizible during its Marketing Nation Summit customer conference in San Francisco this week, in what it called "its largest acquisition to date." Financial terms of the deal were not disclosed.  The acquisition comes two years after private equity firm Vista Equity acquired Marketo for $1.79 billion  and took it

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How to Use Salesforce for Project Management

How to Use Salesforce for Project Management

Complex customer engagements require thoughtful and on-point project management. Project management helps achieve the consistent brand communications which are the hallmark of excellent customer experiences — during marketing and pre-sales, during the sale and following the purchase.

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Salesforce Buys MuleSoft for $6.5B, IBM Releases Watson Assistant, More News

Salesforce Buys MuleSoft for $6.5B, IBM Releases Watson Assistant, More News

IBM unveiled IBM Watson Assistant this week at its IBM Think 2018  conference in Las Vegas. The smart enterprise assistant combines artificial intelligence (AI), cloud computing and the Internet of Things (IoT) to help deliver contextually relevant customer experiences.

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