Tag Archives: sap

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital experience software, some substantial B2B marketing automation capabilities. Adobe is based in San Jose, Calif.

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9 Takeaways from SAP’s Sapphire Now

9 Takeaways from SAP's Sapphire Now

The traditional database-management, ERP, back-end enterprise software billionaire giant companies are taking on customer experience (CX) and the front-end.  SAP made a big statement for its front-end, customer experience vision with its announcement of SAP C/4HANA and SAP HANA Data Management Suite this month at its 22,000-attendee Sapphire Now customer

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Microsoft Pushes Teams Into Conference Rooms, Google Tasks Stands Alone, More News

Microsoft Pushes Teams Into Conference Rooms, Google Tasks Stands Alone, More News

Microsoft continues to push its Teams collaboration workspace application deeper into the enterprise. At the InfoComm conference in Las Vegas earlier this month, the Redmond, Wash.-based company announced it will be adding Teams to a number of Microsoft-certified conference room devices, including Surface Hub.

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Gigya Unveils Enterprise Preference Manager to Help Address GDPR Compliance

This morning Gigya unveiled Enterprise Preference Manager, a new product aimed at helping brands reestablish consumer trust while at the same time maintaining compliance with forthcoming data protection regulations such as the EU's General Data Protection Regulation (GDPR). The news comes shortly after the announcement that software giant SAP would acquire the Palo Alto, Calif-based provider of customer identity and access

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Your 7-Item Checklist for Choosing the Right Ecommerce CMS

Your 7-Item Checklist for Choosing the Right Ecommerce CMS

It’s an open secret in the ecommerce market: ecommerce platforms offer plenty of functionality but consistently fail at content management. If you work for any major brand or retailer, you might have heard your ecommerce vendor pitching content management and experience management as part of its offerings.

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