Tag Archives: scott vaughan

The CMO Conundrum: How to Balance Short- and Long-Term Needs

The CMO Conundrum: How to Balance Short- and Long-Term Needs

Like all executives, CMOs are on the hook to hit ever-increasing performance targets. Tasks like creating markets, precise positioning and a predictable pipeline.  But with these big hairy audacious agenda items come day-to-day expectations of demanding sales teams, finicky customers and impatient executive peers: “I need it NOW!” This is

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MarTech Isn’t Converging, It’s Exploding

MarTech Isn't Converging, It's Exploding

It seems as if every time you open your browser, one marketing technology company is buying another. While I understand the perception of MarTech market consolidation, I don’t share it. Every M&A is publicized — but for every merger, there are more companies emerging to meet the shifting needs

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Do Smaller Companies Dream of Marketing Clouds?

Do Smaller Companies Dream of Marketing Clouds?

Discuss marketing technology without “marketing cloud” coming up. Difficult, right? If you don’t have one, you may feel like that kid in the neighborhood who doesn’t have an iPhone. Major enterprise software vendors offer them. Adobe’s got one. Salesforce’s got one. Oracle’s got one. But they're certainly

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