Tag Archives: sdl

SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News

SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News

SDL, a provider of content creation, translation and delivery technologies, released the latest version of SDL Tridion DX this week. It also released SDL Tridion Sites 9, an update to the company's web content management system which is part of SDL Tridion DX. SDL made this and other news announcements

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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital experience software, some substantial B2B marketing automation capabilities. Adobe is based in San Jose, Calif.

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SDL Refocuses Company With SDL Tridion DX Launch

SDL Refocuses Company With SDL Tridion DX Launch

Language and content management technology provider SDL continued its renewed "organizational focus" this week at the SDL Connect user conference in San Jose, Calif. with the launch of the SDL Tridion DX digital experience product. The launch is only half of the story though.

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Alterian Debuts Campaign Manager 6.0 in Its First Post-SDL Release

Alterian Debuts Campaign Manager 6.0 in Its First Post-SDL Release

It's go time for Denver, Colo.-based Alterian.  The campaign management platform was acquired by global content management company SDL in 2012. Last year it became an independent entity once more following a management buyout. So with today's debut of its first release since the buyout — Campaign Manager 6.

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Alterian’s Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian's Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian is once again an independent entity.  SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I think of the move

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SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX

SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX

PALO ALTO, Calif. - Taking a brand international can be tricky. Things can quickly deteriorate unless a company carefully translates the names of its products, marketing content and key materials on its website. SDL is charging into that challenge head-on through two new initiatives announced here yesterday during SDL Connect,

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Digital Marketers, Knock Down Those Silos [Video]

Digital Marketers, Knock Down Those Silos [Video]

SDL CEO Adolfo Hernandez said fragmented, siloed processes are significant barriers to digital excellence. In an interview at CMSWire's second annual DX Summit in Chicago, Hernandez said, "Today there is a group working on content sourcing. There is another group working on formatting. There's another group working on translations.

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SDL Examines Language Challenges, Kaltura Reports Video Growth, More News

SDL Examines Language Challenges, Kaltura Reports Video Growth, More News

Nearly half of US organizations plan to move to a global content operating model within 24 months, according to a study by SDL and Forrester Consulting. The study, "Remove Translation Barriers That Obstruct Digital Experience Success,” analyzed 151 organizations across the US.

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