As an analytics professional, I get asked about key performance indicators (KPI) all the time. But if someone were to ask me what metric is coming on the horizon, I’d have to point to stats regarding word association.
Continue reading...Tag Archives: sentiment analysis
The Future of Customer Experience Is AI: Are You Ready?
“Man and machine always get a better answer than man alone or machine alone.” ― Ginni Rometty, CEO, IBM “The robots are coming, the robots are coming!” said my colleague and artificial intelligence expert Kimberly Nevala in a tongue-in-cheek teaser for her new ebook, “Making Sense of AI.”
Continue reading...When Artificial Intelligence Sentiment Analysis Meets Yammer
Microsoft is undoubtedly the leader in office productivity software, with generations having now grown up using its Office products suite. Less heralded in the productivity space, however, are the artificial intelligence (AI) capabilities Microsoft has developed over a similar time frame.
Continue reading...A Test: Which Vendor Wins at Sentiment Analysis?
Natural language processing and sentiment analysis have been popular artificial intelligence (AI) research topics for decades now. Early sentiment analysis efforts were typically applied to significant bodies of text, like movie or book reviews.
Continue reading...Your Social Media is Talking. Are You Listening?
Platforms like Facebook, Twitter and Instagram are data gold mines. Tap them, and you’ll find yourself with a wealth of real-time information about your customers, your competitors and the market of your choosing.
Continue reading...E-Commerce Explores Unfamiliar Territory: Feelings
When technology gave us the internet and e-commerce, it took something away in the bargain.
Continue reading...How to Make Customers Love Your Brand
Companies won’t stop trying to get customers to love their brand. Freebies are always a popular strategy through conference giveaways, loyalty programs and other carrots that try to lure in happy customers.
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Sentiment Analysis: Know Your Market
Since the rise of e-commerce, we've been told to focus on what customers do in their dealings with us. But in the past few years, as we have become increasingly media chatty — social and otherwise — we are “rediscovering” the value of knowing how people feel about us, in
Continue reading...News You Can Use: Facebook, Vidyard, More
The latest in emoting, merging, personalizing and awards from the Golden State, the Tri-City and the Swinging City. Facebook Showing Mixed Emoji That is, it does if you live in either Ireland or Spain. Those two countries will be beta testers for the pilot program of Facebook’s long-awaited update to
Continue reading...A ‘Dislike’ for Facebook = A ‘Like’ for Sentiment Analytics
When Facebook makes a change, people listen. And one of its most alluded updates may accelerate the evolution of analytics to improve understanding customer sentiment. Mark Zuckerberg, CEO and founder of Facebook, announced during an open Q&A town hall that an empathy or “dislike” button is being considered.
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