This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting Read More...
In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick Read More...
How do people find what they’re looking for on the web?
And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords.
But let’s say you’re a beginner when it comes to search engine optimization (SEO).
And for those of you who would prefer to read, here’s the transcript:
SEO stands for “search engine optimization.” It’s a process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines.
Google and Bing are the biggest search engines, and they use algorithms to examine the content on a given page in order to decide what that page is about. Then, based upon more than 200 factors, they decide how relevant that page is to certain keywords.
The job of a search engine, like Google, is to find content that matches your query — or, the basic question you’re asking, like:
How far is the earth from the sun?
Who is the lead singer of Led Zeppelin?
What is a freemason?
Those questions contain keywords. The more your content matches those questions, the better the experience for the user. When you make people happy, you make Google happy.