Integration in the cloud can be completed effectively and without breaking your budget, but not if you try to force the “tried and true” on-premises integration methods into a cloud model.
Continue reading...Tag Archives: silo integration challenge
Connecting the Customer Experience, One App at a Time
Everything you do to market to, sell and support a customer requires a different application, each with its own content and data.
Continue reading...
Don’t Waste Money on Pointless Integrations
Does this conversation sound familiar: “We need to integrate our Enterprise Everything Management system with our Latest Flavor System.” “That sounds interesting. How would you like them to integrate?” “You know. Together.” When I hear this, my head figuratively hits the table.
Continue reading...Clean Up Your Messy Marketing Data
We’re more than 20 years into the Internet revolution and the technology disruption curve has fully enveloped marketing.
Continue reading...How Open Architecture Drives Value for the Industrial IoT
There’s an ongoing debate about the benefits of open- versus closed-architecture systems for many applications in the industrial products world.
Continue reading...Capturing Missed Connections in the Workplace
Discussions of organizational siloes often turn to technological barriers and questions of integrating systems. But just as often, siloed thinking is part of the issue, too. Breaking down those walls requires developing “an adjacency mindset” — finding connections that aren’t obvious and uncovering new ones.
Continue reading...What to Do if You’re Trapped in a Field of Silos
That people like me write about siloed systems, and that you are reading this suggests two things: 1. there's a lot of them out there, and 2. dealing with them can be a real challenge.
Continue reading...An Open Marketing Ecosystem Keeps the Data Flowing
The tech industry celebrated two significant anniversaries this past summer. August 9 was the 20th anniversary of the Netscape IPO. And on September 12, another watershed moment for the tech industry marked its 10th anniversary, to slightly less fanfare — the launch of the Salesforce AppExchange.
Continue reading...Manage Your APIs Right and You’ll Crack the Integration Challenge
The silo integration challenge has existed for decades, but the nature of the challenge and the means to address it continue to evolve to reflect the changing world around us.
Continue reading...Connecting Disparate Data Sources to Your Customer Experience
By now, you’ve no doubt heard that customer experience (CX) demands a high degree of personalization, and that achieving “deep personalization” in your CX requires data. What you haven’t heard — until now — is much detail on what data to use for personalization and how
Continue reading...