Tag Archives: Social Media

The Do’s and Don’ts of Quora Marketing

The Do’s and Don'ts of Quora Marketing

Question-and-answer platform Quora has seen unprecedented growth in recent years. According to Techcrunch, the reported estimated value of Quora in 2017 was $1.8 billion, which is unsurprising when you consider that it attracts over 300 million monthly users. Many brands have taken advantage of Quora’s platform to engage

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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7 Ways to Spot Influencer Marketing Fraud

7 Ways to Spot Influencer Marketing Fraud

The global influencer market is highly lucrative. Large brands in the UK are willing to pay a celebrity influencer who has over one million followers a staggering £75,000 ($98,000) for a single social media post. Furthermore, brands are willing to pay “micro-influencers” who have under 10,000 followers, an average

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Marketers Beware: Influencer Marketing Fraud is Real

Marketers Beware: Influencer Marketing Fraud is Real

In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with relatively small, but targeted audiences.

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Skip the Robocall: Social Is the Connection That Counts

Skip the Robocall: Social Is the Connection That Counts

We’ve all been there. Your cell phone is ringing, you answer, only to find it’s a robocall trying to sell you something you don’t want — or worse, trying to con you into making a payment to the IRS for back-taxes you do not owe. According to First Orion,

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