Tag Archives: Social Media

8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier ? Some say social media marketing success means looking beyond ROI, while others adhere to the

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8 Tips to Better Influencer Marketing Programs

8 Tips to Better Influencer Marketing Programs

The world of influencer marketing in many circles has become, well, a lot like politics, nasty, negative and full of questionable ethics. Just this past month, renowned makeup artist Kevin James Bennett published an Instagram post warning of “mobster-like behavior of top-level beauty influencers and their management.”   The legitimacy

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Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

As we said far too often back in college, “It all seemed like a good idea at the time.” Consider these inspiring mission statements: "Facebook's mission is to give people the power to build community and bring the world closer together.

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Flipboard Is Seeing Strong User Growth: Here’s Why

Flipboard Is Seeing Strong User Growth: Here's Why

When I graduated from college, the iPhone, Facebook and Twitter had yet to be invented. I got my news via the newspaper, local TV, cable news or weekly magazines (gasp!).  These days, I get my news on my smartphone, primarily in apps like Twitter and Facebook.

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Why Facebook Engagement is Down and What Marketers Can Do About It

Why Facebook Engagement is Down and What Marketers Can Do About It

With 2.23 billion monthly active users, Facebook is still the world’s biggest social media platform by a country mile. But according to a recent report by Buffer and Buzzsumo — which analyzed 43 million Facebook Business Page posts from “the top 20,000 brands” — Facebook engagement has never been

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