Tag Archives: Social Media

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

Continue reading...

7 Ways to Spot Influencer Marketing Fraud

7 Ways to Spot Influencer Marketing Fraud

The global influencer market is highly lucrative. Large brands in the UK are willing to pay a celebrity influencer who has over one million followers a staggering £75,000 ($98,000) for a single social media post. Furthermore, brands are willing to pay “micro-influencers” who have under 10,000 followers, an average

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Marketers Beware: Influencer Marketing Fraud is Real

Marketers Beware: Influencer Marketing Fraud is Real

In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with relatively small, but targeted audiences.

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Skip the Robocall: Social Is the Connection That Counts

Skip the Robocall: Social Is the Connection That Counts

We’ve all been there. Your cell phone is ringing, you answer, only to find it’s a robocall trying to sell you something you don’t want — or worse, trying to con you into making a payment to the IRS for back-taxes you do not owe. According to First Orion,

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8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier ? Some say social media marketing success means looking beyond ROI, while others adhere to the

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8 Tips to Better Influencer Marketing Programs

8 Tips to Better Influencer Marketing Programs

The world of influencer marketing in many circles has become, well, a lot like politics, nasty, negative and full of questionable ethics. Just this past month, renowned makeup artist Kevin James Bennett published an Instagram post warning of “mobster-like behavior of top-level beauty influencers and their management.”   The legitimacy

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Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

As we said far too often back in college, “It all seemed like a good idea at the time.” Consider these inspiring mission statements: "Facebook's mission is to give people the power to build community and bring the world closer together.

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Flipboard Is Seeing Strong User Growth: Here’s Why

Flipboard Is Seeing Strong User Growth: Here's Why

When I graduated from college, the iPhone, Facebook and Twitter had yet to be invented. I got my news via the newspaper, local TV, cable news or weekly magazines (gasp!).  These days, I get my news on my smartphone, primarily in apps like Twitter and Facebook.

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