Tag Archives: super bowl

Super Bowl 2018: Who Were the Analytics Winners?

Super Bowl 2018: Who Were the Analytics Winners?

The Philadelphia Eagles made headlines in last night’s Super Bowl at U.S. Bank Stadium in Minneapolis, when they defeated the New England Patriots 41-33 for their first Super Bowl championship. But in the analytics world, sentiment, hashtags, advertisements and social listening were the story.

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Super Bowl Advertising: Why B2B Brands Are Better Off Investing Elsewhere

Super Bowl Advertising: Why B2B Brands Are Better Off Investing Elsewhere

With the dramatic fracturing of the advertising market, it’s no wonder a 30-second Super Bowl ad sells for more than $5 million.  Or that they’re virtually sold out, despite that eye-popping price. There are simply few other opportunities to reach such a target-rich audience at a similar scale.

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Is a Super Bowl Ad Worth the Cost in a Digital World?

Is a Super Bowl Ad Worth the Cost in a Digital World?

If you snoozed through this year's Super Bowl, you weren't alone. Several of the brands that poured money into game day advertisements produced the same lackluster performance as the Carolina Panthers. Still, a few brands executed well. According to a report by New York City-based L2, a business

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Microsoft Plays the Long Game with NFL Partnership #SuperBowl

Microsoft Plays the Long Game with NFL Partnership #SuperBowl

SAN FRANCISCO — Microsoft’s big splash into the NFL with its Surface tablet has been a little bumpy. Broadcasters kept calling it an iPad. It was erroneously blamed for a meltdown during the AFC Championship (the problem was really a network connectivity issue).

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