Tag Archives: swoop analytics

Zeta Global Secures $140M to Fuel Growth, More News

Zeta Global Secures $140M to Fuel Growth, More News

Zeta Global is looking to grow, and received an influx of cash this week to do so.  Earlier this week, the New York City-based provider of multichannel campaign management announced its largest funding round to date: $115 million in equity capital.

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The Smoke and Mirrors of Enterprise Social Networking Metrics

The Smoke and Mirrors of Enterprise Social Networking Metrics

Carrie Basham Young issued an ominous warning to enterprise social network community managers in her 2013 CMSWire article. “It’s time to realize that the metrics and data displayed to you inside your analytics dashboard aren't creating value, and in fact, might be causing you harm," she wrote.

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Tracking your Digital Transformation through Social Analytics

Tracking your Digital Transformation through Social Analytics

Digital transformation is a hot topic today. But for those of us who have been around the industry for some time, today’s digital transformation should read “Digital Transformation – Fourth Edition. ” Each prior edition has been associated with a particular digital technology breakthrough.

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