Tag Archives: tags

Measure Your 3rd Party Tags for Better Customer Experience

Measure Your 3rd Party Tags for Better Customer Experience

Surprises can be pleasant or unpleasant. An interception in a football certain qualifies, depending if you are the offense or defense. Third party tags for a digital marketing campaign can make your marketing team feel like they’re seeing interceptions on every offensive play they run.

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You Can Find a Lot of Good Data in Campaign Tags

You Can Find a Lot of Good Data in Campaign Tags

Marketing professionals can get so wrapped up in the next big thing that they forget the oldie-but-goodies. And campaign tags are high on the list of classic hits. Campaign tags help you understand how customers engage with your digital media. Tagging 101 The definition of campaign tags is pretty straightforward:

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