Tag Archives: Technology

A Quick, Punchy Week on Copyblogger

This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the
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Skynet, Gluten-Free Cupcakes, and the Paradox of Automation

This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our
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Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why
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3 Surprising Benefits of Chatbots (No Creep Factor Required)

When you hear the word “bot,” what goes through your head? For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen. Not an awesome list of associations. But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to
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How to Build Daily Habits that Support Your Goals

Last month, I wrote about how a goal-oriented approach to using technology can help you become more focused and productive. Using that guidance, I’ve now broken negative habits and built new ones that support my goals. Want to know how I changed my relationship with screens in ways I used to only dream about? Before
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Three Killer Skills Professional Writers Need to Succeed in 2018

What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we
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Digital Marketing Tech Falls Short for Most Enterprises

Digital Marketing Tech Falls Short for Most Enterprises

Digital marketing technology is too immature to effectively address enterprise business strategies.  That's the stunning conclusion of new research from the independent analysts at Olney, Md.-based Real Story Group (RSG). Unlike past technology waves, when technologies developed quicker than enterprise strategies, digital marketing technologies  are lagging the problems they are

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Rainmaker Rewind: 5 Benefits of the ‘Access’ Approach to Online Marketing

Rainmaker.FM rewind

Before I share this week’s pick with you, I should note that it’s the third episode in a five-part series. If you haven’t listened to the first two, be sure to check those out here and here when you get the chance.

With that, this week’s Rewind episode is brought to you by Brian Clark and Jerod Morris on The Digital Entrepreneur. On their latest show, they discuss the “access” approach to modern marketing and what drives a successful website.

The modern marketing website offers more than static information, more than useful content — it offers an experience. Access is what the experience is all about.

In this 25-minute episode, Brian and Jerod go over how access gives you the opportunity for true communities and why you no longer need an enterprise-level war chest.

They’ll also discuss why the future is HTML5 — not apps — and why it’s so important to overcome the “fallacy of cookies.”

Listen, learn, enjoy

Here are two more must-listen episodes from this week:

On this episode of Technology Translated, Damany Daniel joins host Scott Ellis to discuss the relationship between technology and events, plus the tools you need to put on a good show.

Technology Translated:
Master the Technology of Events, with Damany Daniel

Last week on Rewind, we heard from Jim Kukral on his podcast, Authorpreneur. This week, we’ll listen in as he chats with Chris Ducker on Youpreneur about why it’s important for entrepreneurs to write books.

Youpreneur:
Why Every Entrepreneur Should Become an Author, with Jim Kukral

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker.FM.

See you next week.

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