Tag Archives: The Showrunner

[Last Day] Join The Showrunner Podcasting Course Before the Doors Close

Jonny Nastor and I want to help you develop, launch, and run a remarkable show. That’s why we created The Showrunner Podcasting Course — which is currently open, but closes today at 8:00 p.m. Eastern Time. And yes, I said show — not “podcast.” For most intents and purposes, the distinction doesn’t make a huge
Read More...

The post [Last Day] Join The Showrunner Podcasting Course Before the Doors Close appeared first on Copyblogger.

The Showrunner Podcasting Course Is Open (For a Limited Time)

Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with
Read More...

The post The Showrunner Podcasting Course Is Open (For a Limited Time) appeared first on Copyblogger.

Why I Love Broadcasting My Podcast Recordings Live

Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes
Read More...

The post Why I Love Broadcasting My Podcast Recordings Live appeared first on Copyblogger.

Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

sr-production-tips

What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner.

We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.)

Then we dive into Jonny’s 4 Ds, which cover:

  • The type of mic you should choose
  • How to hack your room to get better sound
  • Why preparation is king
  • And thoughts on delegation … which is a good thing, just not too soon

And then Jerod adds a few Ds of his own. :-)

Listen, learn, enjoy …

Listen to this Episode Now

The post Professional Podcasting Tips for Pristine Production (and Hosting Hacks) appeared first on Copyblogger.

Quick! What Can You Systematize Before 2017?

sr-quick-systematize-2017

In this week’s episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your podcast to new heights in the new year.

Yes, 2016 was a great year for Showrunners as a whole and podcasting as a medium (except for the one guy who didn’t think so). But if we get our shows in shape, 2017 can and will be even better.

To accomplish this, we need to create rock-solid systems for our podcasts. Systems to help us schedule podcast guests, record better interviews, edit our podcasts, and even systems to help us find sponsors for our shows.

Systematizing our shows can seem difficult and even unnecessary. But as you will learn in this episode, there are ways to ensure it doesn’t become daunting.

In fact, Jerod and Jon have systematized the process for systematizing your show.

Here’s what you will learn in this episode:

  • The whats — and hows — to better systematize your podcast
  • Three Ss (and two Rs) for identifying opportunities for systematization
  • Why you need to be ruthless and realistic
  • Plus, Jerod’s three steps for systematizing your show in 2017

Listen, learn, enjoy …

Listen to this Episode Now

The post Quick! What Can You Systematize Before 2017? appeared first on Copyblogger.

Is It Okay to Alternate Between Monologues and Interviews?

sr-monologues-and-interviews

We’re back! In this week’s episode, we explain why we didn’t publish a new episode last week and what you can learn from our mistake. Then we discuss a listener question that leads to an important epiphany from Jonny.

The question we tackle is whether or not it’s okay to alternate between monologues and interviews in the same podcast feed. We provide some reasons why this is a good idea, as well as some reasons why it’s not a good idea.

Then, most importantly, we provide three questions you should answer to determine if it’s a good idea for you, your show, and your audience. Because ultimately, that’s all that matters, and the context of your show will decide whether or not it’s the right choice for you.

Listen, learn, enjoy …

Listen to this Episode Now

The post Is It Okay to Alternate Between Monologues and Interviews? appeared first on Copyblogger.

Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

sr-start-podcast

As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters.

To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner.

But what happens when the medium itself begins to make its own waves? It seems podcasting, as a medium, has reached a point in its life when it is beginning to take it on the chin.

From small jokes to snide remarks, we are seeing the first wave of this beginning.

On this week’s episode, Jerod and Jonny discuss one of the more recent and more popular articles aimed at today’s Showrunner.

Immediately following a whirlwind book promotion of 40+ podcast interviews, author Ryan Holiday took some downtime to deride the very medium he used to drive book sales.

Ryan’s article titled Please, Please, For The Love of God: Do Not Start a Podcast, is the topic of discussion in this week’s episode — and it’s a fun one.

Luckily for everyone involved, Jerod and Jonny go beyond Ryan’s article and discuss the three questions you need to answer to decide for yourself if you should start a podcast:

  • Do you have a desire to connect with an audience about a topic that is important to you?
  • Will the content you share educate, entertain, or inspire the people in your audience?
  • Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

Listen to this Episode Now

The post Should You Still Start a Podcast? (Ask Yourself These 3 Questions) appeared first on Copyblogger.

The Right Way to Approach Branding Your Podcast

sr-branding-rebroadcast

With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros.

You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning.

In this episode of The Showrunner, we discuss all of the following:

  • The inevitable awkwardness of hitting “record”
  • Why Jon was right about choosing branding as the topic for this early episode
  • What is branding for a podcast, anyway?
  • How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
  • How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
  • Practical tips for how to determine the right branding for your show
  • Why it’s essential to dive deep into the content already being consumed by your target audience
  • Does The Showrunner need branded moments?
  • Why Jerod decided to add a “cold open” to episodes of The Lede
  • What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
  • How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Plus, there are seagulls. Yes, seagulls. :-)

Listen, learn, enjoy …

Listen to this Episode Now

The post The Right Way to Approach Branding Your Podcast appeared first on Copyblogger.

Is Your Intro Silently Killing Your Show?

sr-killer-intro

Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before it even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid the latter.

Jonny and I discuss:

  • What, exactly, constitutes the “intro” of a show?
  • The problems with bad intros
  • The four objectives you should have for your intro
  • Steps you can take, right now, to improve your intro

Listen, learn, enjoy …

Listen to this Episode Now

The post Is Your Intro Silently Killing Your Show? appeared first on Copyblogger.

Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

sr-glenn-rubenstein

Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners.

Today, we are talking to an absolute expert in podcast advertising.

In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams.

Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast advertising agency, and in this episode we discuss:

  • Why podcast advertising works
  • What you can do to make your ads more effective
  • How to package and present your show to maximize advertising revenue

Listen to this Episode Now

The post Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein appeared first on Copyblogger.