Tag Archives: tjeerd brenninkmeijer

10 Factors to Consider When Choosing a Web CMS

10 Factors to Consider When Choosing a Web CMS

People often ask me what they should look for when choosing a CMS. Different systems fit different needs, so here are some important factors to consider when deciding if a solution meets your “must haves.” Narrow Down the Short List 1. Pick a Language With the rise of modern API-based

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Digital Experience in 2018: 5 Trends

Digital Experience in 2018: 5 Trends

The past year was one of change for the digital experience. Thanks to the rising availability of machine learning, contextual experiences are finding their footing in every industry, the use of personal content is giving new vigor to ecommerce, and vendors are evolving their classic content management systems (CMS) into more powerful digital experience platforms (DXP).

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From Web CMS to DX Platforms: The Evolution of Content Management

From Web CMS to DX Platforms: The Evolution of Content Management

CMS, WEM, DXP — the history of content management is a true alphabet soup. This can be quite confusing, and I see that every day when talking to different audiences about the industry: each person understands the role of a digital platform in the tech stack a little differently.

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Headless, But Not Brainless Web CMS

Headless, But Not Brainless Web CMS

With the rising buzz of headless CMS, comes the rising misunderstanding that CMS systems must fall into one of two categories: fully headless systems that require a from-scratch build for every new touchpoint, or page-based systems that are locked into desktop websites. This, of course, just isn’t true.

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Ecommerce Innovation Builds Your Competitive Advantage

Ecommerce Innovation Builds Your Competitive Advantage

Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition.  As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel content re-use, permeating the ecommerce world.

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How Machine Learning Transforms Digital Experience, One Industry at a Time

How Machine Learning Transforms Digital Experience, One Industry at a Time

Machine learning is steadily making its way into the business world, especially in the area of digital experience. The CMS industry is jumping headfirst into this technology with the aim of providing smart content to drive contextual experiences.  As Forrester’s recent industry overview said, “The web CMS market is changing

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Is Customer Centricity Actual or Aspirational?

Is Customer Centricity Actual or Aspirational?

In the last 10 years, we’ve metamorphosed into a smartphone-obsessed, social-media-loving, digital-dependent society. Software vendors and marketers alike have tried to keep up — to digitally transform like their customers and, moreover, embrace more customer driven strategies. But they’re not there yet — according to analysts including Brian Solis

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