Tag Archives: translation

Why Machine Translation Matters in the Modern Era

Why Machine Translation Matters in the Modern Era

We live in an era when people have access to more information than has ever been available in the history of mankind. The implications of this are so significant that it is worth considering some context to gain a full understanding of the current situation.

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Fuel Global Customer Experiences with Automation and Machine Learning

Fuel Global Customer Experiences with Automation and Machine Learning

To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are

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SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX

SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX

PALO ALTO, Calif. - Taking a brand international can be tricky. Things can quickly deteriorate unless a company carefully translates the names of its products, marketing content and key materials on its website. SDL is charging into that challenge head-on through two new initiatives announced here yesterday during SDL Connect,

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Found in Translation: A Global Customer Experience

Found in Translation: A Global Customer Experience

If you have eight seconds to get a customer’s attention, asking them to read content they can’t understand will fail you every time. Did you know that 87 percent of customers who can’t read English won’t buy products or services from English-language websites? Multilingual Content Pays Off When it

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Beware of False Friends: Challenges of Multilingual Search

Beware of False Friends: Challenges of Multilingual Search

When a multinational organization states that its corporate language is English, it is deluding itself. And worse, it is doing an injustice to all of its non-native English speaking employees.

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