Tag Archives: Unemployable

Blogging is Back, with Darren Rowse

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In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good.

In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able to achieve, and it all traces back to the early Copyblogger audience.

Then, around 2008, “business blogging” gave way to the term “content marketing.” Eight years later, as we wind up 2016, we’re drowning in content, and there’s no mistaking that much of it is just poorly disguised traditional marketing.

Something seems to have gotten lost along the way. The original business blogs provided valuable content, sure … but that content was delivered with perhaps the more important ingredient — a relatable and reliable human voice.

To be clear, blogging never went away. But perhaps it’s time to go back to the roots of business blogging to rediscover the foundational aspect of content that actually works as marketing, even though it doesn’t “feel” like marketing.

Tune in to listen to my conversation with the great Darren Rowse of ProBlogger. You’ll hear how the entire content marketing movement truly began, where blogging is going, and why we all need to first return to the foundational element of human connection before we focus on fancy automation, strategic funnels, and conversion optimization.

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The post Blogging is Back, with Darren Rowse appeared first on Copyblogger.

Creating Online Courses to Level Up from Freelance, with Carrie Dils

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Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead.

Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But it was when she started training people over at Lynda.com that she became well-known in the WordPress community.

Now, you’ve heard me say over and over that you should never build your business on virtual land that you don’t own. So in this case you may be surprised that I think it’s fine that Carrie teaches over at Lynda, as long as she finds a way to attract her students to her own site in some way so she can establish a direct relationship with them.

Carrie plans to level up once more in the coming year. Listen in as we discuss her plans and brainstorm some of the ways that she can continue leveraging the customer base of Lynda to build a robust training business all her own.

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The post Creating Online Courses to Level Up from Freelance, with Carrie Dils appeared first on Copyblogger.

Content Curation in an Age of Fake News, with Dave Pell

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It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft.

Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web. Pell’s NextDraft takes on the daunting task of delivering “the day’s most fascinating news,” plus commentary that’s often better than the links themselves.

Even though Further is a side project for me, I’m an advocate for smart curation due to the valuable service it provides in a world of excess content. And because it’s centered around an email audience, it can become the catalyst for a thriving business based on sponsorships, affiliate marketing, or promoting your own products and services.

Now curation is becoming more important than ever. Trust in media has never been lower, and the new norm of social content distribution allows fake information and fluff to go viral — which amplifies the skepticism.

Listen in to my conversation with Pell to understand how to become a trusted editorial voice for a valuable audience. More importantly, understand how curation can restore trust in the media sources that you trust.

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The post Content Curation in an Age of Fake News, with Dave Pell appeared first on Copyblogger.

Tim Ferriss on Finding and Focusing On What Truly Matters

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Tim Ferris broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He’s gone on to create a series of books based on the “4-Hour” concept.

That’s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to Tim’s success as an angel investor; he’s scored early positions in Uber, Twitter, Evernote, Shopify, and Facebook.

So, it was somewhat of a shock to hear that Tim is stepping away from new investments. And you’ll be more than a bit surprised to hear what he’s focusing on next, and more importantly … why.

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The post Tim Ferriss on Finding and Focusing On What Truly Matters appeared first on Copyblogger.

Tim Ferriss on Finding and Focusing On What Truly Matters

unemployable-timferriss

Tim Ferris broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He’s gone on to create a series of books based on the “4-Hour” concept.

That’s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to Tim’s success as an angel investor; he’s scored early positions in Uber, Twitter, Evernote, Shopify, and Facebook.

So, it was somewhat of a shock to hear that Tim is stepping away from new investments. And you’ll be more than a bit surprised to hear what he’s focusing on next, and more importantly … why.

Listen to this Episode Now

The post Tim Ferriss on Finding and Focusing On What Truly Matters appeared first on Copyblogger.

Gary Vaynerchuk on Playing the Long Game

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Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut.

From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.

Wait … what? Why would someone who could move that level of product want to build a service business? Isn’t that going backwards?

Not so fast. As you’ll hear in this candid interview, Gary’s plan involves what has now become familiar to Unemployable listeners — doing this thing now in order to set the stage for bigger and better things down the road.

In other words, true entrepreneurs are always playing the long game. Listen in for amazing insights from one of the most outspoken advocates for the unemployable.

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The post Gary Vaynerchuk on Playing the Long Game appeared first on Copyblogger.

Steal Like an Entrepreneur, with Austin Kleon

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The other day I was listening to the “classic alternative” channel on SiriusXM. “Message of Love” by the Pretenders was on.

In the song, Chrissie Hynde sings:

“We are all of us in the gutter. But some of us are looking at the stars.”

Wait a minute … didn’t Oscar Wilde say that in the late 1800s?

Or how about when the late, great Kurt Cobain sang:

“Just because you’re paranoid, doesn’t mean they’re not after you.”

That’s a line from the 1961 novel Catch-22 by Joseph Heller.

Yes, musicians steal lyrics. Perhaps the most honest admission of this fact comes from Wilco on a track from Yankee Hotel Foxtrot:

“There’s bourbon on the breath of the singer you love so much. He takes all his words from the books that you don’t read anyway.”

Guess what? Your next idea could come from the books that your competitors don’t read. That’s one way entrepreneurs “steal” ideas, and it goes way beyond books.

In this episode, you’ll discover how to increase your creativity the smart way. You’ll hear how entrepreneurs ranging from Henry Ford to Steve Jobs achieved immense innovation by borrowing ideas from others … and being quite candid about it.

Listen in for my conversation with Austin Kleon, New York Times bestselling author of Steal Like and Artist and Show Your Work. Once you understand how “stealing” actually works, your next great idea will be ready for you to find.

Note: This is a replay of one of the most popular episodes from Unemployable Season Two. Enjoy!

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The post Steal Like an Entrepreneur, with Austin Kleon appeared first on Copyblogger.

It’s Your Duty to Design the Life You Want, with David Kadavy

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Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective.

Maybe it’s to become a digital nomad and travel the world. For others, it’s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination.

All is well and good until you find that your business is now running you instead of the other way around. It happens all too often, and all too easily.

Today’s episode is all about refocusing on your priorities and getting back on the path to your perfect life. Our guest is David Kadavy, who like a lot of Unemployable types has multiple sources of income that have allowed him to relocate to South America and live the unconventional life he desires.

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The post It’s Your Duty to Design the Life You Want, with David Kadavy appeared first on Copyblogger.

Host Your First Virtual Conference, with Bailey Richert

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Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring.

That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.

And they can be an amazing springboard. Mike Stelzner’s Social Media Marketing World started as a virtual conference, and now attracts thousands of live attendees every spring in San Diego.

But the heyday of the virtual format may be just beginning. As we move to more sophisticated forms of virtual and augmented reality, the virtual conference will become the norm, and those who establish viable brands now may be perfectly positioned in the future.

Let’s not get ahead of ourselves just yet, though. Right now, virtual conferences are an exercise in organization, logistics, and smart marketing choices. Bailey Richert has done the work that makes for a successful virtual conference, and today she shares those tips with you.

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