Tag Archives: user experience

How to Turn Resistant Customers Into Adopters

How to Turn Resistant Customers Into Adopters

When AOL announced it would no longer support AOL Instant Messenger (AIM) in 2017, I had a flashback to the days when AIM was at the center of my social and work networks. If you remember signing up for an AIM account, you’ll recall that the process wasn’t very intuitive.

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Observational Customer Research

Observational Customer Research

The purpose of observational research is to understand what people are doing. The purpose of qualitative research is to understand what people are thinking or feeling. Only when you combine observational and qualitative research with quantitative data do you get a truly comprehensive understanding of your customers.

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How Design Thinking Can Help Improve Your Organization’s Customer Experience

How Design Thinking Can Help Improve Your Organization's Customer Experience

Organizations that allow designers to act as business leaders and not just the people who make products embrace design thinking and likely operate with the customer at the center of their universe, according to Cisco Guzman, group product manager of Adobe XD for Adobe. Guzman and others helped us

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User Experience Debt Is Sapping Our Productivity

User Experience Debt Is Sapping Our Productivity

Imagine you have a big family and a large supply of tableware, but the dishwasher is broken, so you decide not to wash the dishes after each meal. From breakfast through dinner, you accumulate an increasingly larger pile of dishes until you run out of tableware.

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5 User Interface Mistakes That Drive Customers Away

5 User Interface Mistakes That Drive Customers Away

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds  — and you can guarantee

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The Demographic Your Digital Practices Can’t Ignore

The Demographic Your Digital Practices Can't Ignore

The explosion of technology has a somewhat ironic parallel: The aging population. By 2050, the number of people age 65 and older is expected to be double what it is today. Why is that ironic? Because the general assumption is that older adults are incapable of embracing technological advances.

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How the Power of Simple Helps to Navigate the Buyer Journey

How the Power of Simple Helps to Navigate the Buyer Journey

We all agree: the world of business has become increasingly complicated, with a constant flow of new technologies, changing regulations and disruptive competitors. As marketers, we feel the burden of engaging with the inhabitants of this complex, convoluted and often highly confusing world.

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