Tag Archives: user experience

How Skype’s 2017 Redesign Failed the User

How Skype’s 2017 Redesign Failed the User

Skype has once again been making the news, following Microsoft’s Aug. 31 announcement that a redesign was coming, roughly a year after the last one. A look at the decisions and events that led Microsoft to change course with Skype offers a product design object lesson.

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The Next Step for Enterprise UX: Cross-Application Usability

The Next Step for Enterprise UX: Cross-Application Usability

Buried deep in a pool of research, which held the voices of hundreds of digital leaders, this quote suddenly surfaced: “The cognitive effort to process stats from our analytics tools and bridge that to meaningful action in the CMS is too high.” That notion — that organizations are finding

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13 Must-Have User Experience (UX) Design Skills

13 Must-Have User Experience (UX) Design Skills

With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user exerpience designers in February 2017 revelaed that, "Eighty-seven percent of managers said hiring more UX designers is the top priority

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How to Turn Resistant Customers Into Adopters

How to Turn Resistant Customers Into Adopters

When AOL announced it would no longer support AOL Instant Messenger (AIM) in 2017, I had a flashback to the days when AIM was at the center of my social and work networks. If you remember signing up for an AIM account, you’ll recall that the process wasn’t very intuitive.

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Observational Customer Research

Observational Customer Research

The purpose of observational research is to understand what people are doing. The purpose of qualitative research is to understand what people are thinking or feeling. Only when you combine observational and qualitative research with quantitative data do you get a truly comprehensive understanding of your customers.

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How Design Thinking Can Help Improve Your Organization’s Customer Experience

How Design Thinking Can Help Improve Your Organization's Customer Experience

Organizations that allow designers to act as business leaders and not just the people who make products embrace design thinking and likely operate with the customer at the center of their universe, according to Cisco Guzman, group product manager of Adobe XD for Adobe. Guzman and others helped us

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User Experience Debt Is Sapping Our Productivity

User Experience Debt Is Sapping Our Productivity

Imagine you have a big family and a large supply of tableware, but the dishwasher is broken, so you decide not to wash the dishes after each meal. From breakfast through dinner, you accumulate an increasingly larger pile of dishes until you run out of tableware.

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5 User Interface Mistakes That Drive Customers Away

5 User Interface Mistakes That Drive Customers Away

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds  — and you can guarantee

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