Tag Archives: ux

The Next Step for Enterprise UX: Cross-Application Usability

The Next Step for Enterprise UX: Cross-Application Usability

Buried deep in a pool of research, which held the voices of hundreds of digital leaders, this quote suddenly surfaced: “The cognitive effort to process stats from our analytics tools and bridge that to meaningful action in the CMS is too high.” That notion — that organizations are finding

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How to Turn Resistant Customers Into Adopters

How to Turn Resistant Customers Into Adopters

When AOL announced it would no longer support AOL Instant Messenger (AIM) in 2017, I had a flashback to the days when AIM was at the center of my social and work networks. If you remember signing up for an AIM account, you’ll recall that the process wasn’t very intuitive.

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Observational Customer Research

Observational Customer Research

The purpose of observational research is to understand what people are doing. The purpose of qualitative research is to understand what people are thinking or feeling. Only when you combine observational and qualitative research with quantitative data do you get a truly comprehensive understanding of your customers.

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5 User Interface Mistakes That Drive Customers Away

5 User Interface Mistakes That Drive Customers Away

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds  — and you can guarantee

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What is User Experience (UX) Design?

What is User Experience (UX) Design?

User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the

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UX or Design — Where should marketers invest?

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There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way.

The key to any successful message is the combination of the two in service to the customer.

In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design.

We talk more about this question in the University of Florida/MECLABS Institute graduate certificate program.

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Poor User Experience Drains Productivity and Your Bottom Line

Poor User Experience Drains Productivity and Your Bottom Line

Organizations have a cost saving opportunity staring them right in the eye — but many are choosing to ignore it. Improving the user experience (UX) of the software deployed across the enterprise offers benefits beyond those you may be aware of.

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