Tag Archives: ux

5 User Interface Mistakes That Drive Customers Away

5 User Interface Mistakes That Drive Customers Away

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds  — and you can guarantee

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What is User Experience (UX) Design?

What is User Experience (UX) Design?

User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the

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UX or Design — Where should marketers invest?

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There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way.

The key to any successful message is the combination of the two in service to the customer.

In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design.

We talk more about this question in the University of Florida/MECLABS Institute graduate certificate program.

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Poor User Experience Drains Productivity and Your Bottom Line

Poor User Experience Drains Productivity and Your Bottom Line

Organizations have a cost saving opportunity staring them right in the eye — but many are choosing to ignore it. Improving the user experience (UX) of the software deployed across the enterprise offers benefits beyond those you may be aware of.

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Everything You Thought You Knew About User Experience Is Wrong

Everything You Thought You Knew About User Experience Is Wrong

Want to optimize your UX? Go see your shrink.   I’m serious. These days UX is the hottest game in town among product and service professionals. It’s hardly surprising, given the vital role it plays in improving the interaction between the product interface and its users.

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Communicators: From Firefighters to Customer Experience Managers

Proper communications is absolutely vital to the digital economy. Digital is the science of words. I’ve just spent a week with Canadian government in Ottawa. It was really exciting and energizing to meet so many talented, passionate and practical people. It was a buzzword-free zone.  Nobody was demanding more 'apps.

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