Tag Archives: voc

Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft.  It’s mind boggling how clearly customers state their feelings about a brand yet that company still does nothing to address the situation.

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Are Your Customer Metrics Making an Impact?

Are Your Customer Metrics Making an Impact?

"Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers’ expectations" ― David P. Norton In a recent study, Econsultancy found that while most marketers list personalizing messaging and measuring impact as “very important to growth,” only 10

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