Tag Archives: voice of the customer

Can VoC Data Easily Integrate With Customer Data Platforms?

Can VoC Data Easily Integrate With Customer Data Platforms?

Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of actionable data between CDPs and VoC programs is crucial

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Can VoC Data Easily Integrate With Customer Data Platforms?

Can VoC Data Easily Integrate With Customer Data Platforms?

Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of actionable data between CDPs and VoC programs is crucial

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How Thoughtful Surveys Generate Valuable Customer Feedback

How Thoughtful Surveys Generate Valuable Customer Feedback

Can we talk? At the most basic level, these three words are the foundation for exceptional customer experience. A conversation with a customer provides insight, understanding and helps you create a roadmap for relevant change. But most businesses don’t have the luxury of one-on-one interactions.

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Drawing a Line Between VoC, Customer Experience and Customer Analytics

Drawing a Line Between VoC, Customer Experience and Customer Analytics

I’ve noticed something interesting about voice of the customer (VoC) programs lately. The line between VoC, customer experience (CX) and customer insights or analytics seems to be blurring. Take the Gartner definitions for these terms: Voice of the customer solutions combine multiple, traditionally siloed technologies associated with the capture, storage

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