Tag Archives: Webinars

Do the Right Thing for Your Business … and Your Audience

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what
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Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said
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Turn Off Bad Pop Music and Turn On Good Marketing Strategy

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any
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Is There Still a Difference Between Marketing and Selling?

Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this
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Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than
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Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the
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Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so
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Join Us Live to Learn Smarter Ways to Sell with Webinars

When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement
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How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy

Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product
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Getting Comfortable (and Effective) at Selling Your Product or Service

This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On
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