Tag Archives: website personalization

How Personalized Web Experience Saved a Newspaper

How Personalized Web Experience Saved a Newspaper

Digital publishers have long debated the merits of subscription models — and how to get people to pay for something that was free the day before. That was the conundrum for Christian Panson and the team at the Winnipeg Free Press, a daily newspaper in the capital city of Manitoba,

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How a Ski Resort Personalized Web Experience

How a Ski Resort Personalized Web Experience

Squaw Valley Alpine Meadows’ marketing team hopes it snows. More snow, more skiers. But it also hopes it can provide a personalized digital experience for customers and prospects.  But before personalization could become a reality, the resort had to merge two websites. Squaw Valley, located in Olympic Valley, Calif.

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News You Can Use: Investors Get Personal with BloomReach

News You Can Use: Investors Get Personal with BloomReach

Investors are taking things personally. Venture capitalists invested $56 million in a Series D funding round into BloomReach, a Mountain, View, Calif.-based cloud personalization platform company. Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures participated in the funding round.

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