Tag Archives: wem

11 Rules for Selecting the Right Content Management System (CMS)

11 Rules for Selecting the Right Content Management System (CMS)

How important is selecting the right web content management system (WCMS)? Forrester analyst Ted Schadler, in his company's Web Content Management Wave report, called WCM the “Backbone of Digital Experience Delivery.” Salesforce research found 75 percent of consumers expect a consistent experience wherever they engage (e.g.

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From Web CMS to DX Platforms: The Evolution of Content Management

From Web CMS to DX Platforms: The Evolution of Content Management

CMS, WEM, DXP — the history of content management is a true alphabet soup. This can be quite confusing, and I see that every day when talking to different audiences about the industry: each person understands the role of a digital platform in the tech stack a little differently.

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Agile Web Experience Management: Content as a Service

Agile Web Experience Management: Content as a Service

Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy products.

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Guide the Buyer’s Journey with Web Experience Data

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Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.

Why? 

Well, the brand has failed to leverage its web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. By failing to retarget its messaging, the brand has likely lost an additional purchase from you.

Web experience data is crucial to connecting with buyers. It helps marketers better predict their next moves and tailor marketing campaigns to meet buyers at the right time with the right content. 

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Oracle Keeps It ‘Real Time’ In Marketing Cloud Update

Oracle continues to put its $1.5 billion marketing technology to use.

The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration.

Asked why Oracle stands out here, an official told CMSWire that today’s traditional campaign and journey tools create linear paths that aren’t dynamic. They don’t "keep pace" with the unpredictable way in which customers move through the world.

"Because they rely on static segments that aren’t real-time, manual work is required by IT and technical stakeholders to work properly," said Chris Lynch, senior director and head of product for the Oracle Marketing Cloud. "Once a customer deviates from the pre-determined path, the journey has an abrupt ending. The result: missed revenue opportunities."

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