Tag Archives: Writing

Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
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Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some
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Turn Off Bad Pop Music and Turn On Good Marketing Strategy

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any
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How 6 Months of a Daily Journaling Habit Changed My Writing

I’ve been a sporadic journaler all my life. About once every three months, when inspiration struck, I’d seize my journal and dash out several pages. But most of the time, it sat on my shelf, collecting dust. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard
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A Quick, Punchy Week on Copyblogger

This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the
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Be a Bad Writer to Be a Great Writer

I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably
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Cultivate Some Skills and Sharpen Your Copywriting Mojo

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop. You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences. Get all the details and register here: https://rightmessage.com/w/copyblogger-may24/?fp_ref=copyblogger31 We love subtle
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3 Reasons Why Writing Practice Leads to Multidimensional Content

Remember when I overly simplified the term “high quality?” “High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else. We can all quickly spot junk content, but it takes a lot more effort to match the description of high-quality content I mentioned above. That’s
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How to Get an A in Content Marketing

Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer. On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same
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A Powerful Key to Prolific and Potent Writing

I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the
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