Tag Archives: zero to dx

Go Digital or Go Home

Go Digital or Go Home

Everywhere you turn you hear about digital transformation and the importance of going digital. People are out there selling digital transformation services and software. What they are not selling is a way for everyone in your organization, including yourself, to understand what going digital actually means.

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Reigning in Your DX Strategy

Reigning in Your DX Strategy

You’ve read the stats on the ROI of customer experience. You, like the majority of businesses, are aware that the digital experience (DX) you’re offering customers just isn’t enough. You know you need a new approach. So, what should you do? Maybe you go all guns blazing.

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Narrative Strategy Tames Digital Experience Chaos #DXS15

Narrative Strategy Tames Digital Experience Chaos #DXS15

If you are building out a digital experience, chances are you have two fat challenges. One is technology — a lot of technology that doesn’t always work together the way you think it should and hoped it would. The other is content. You need good quality content that is relevant.

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Cooking Up Great Customer Experiences

Cooking Up Great Customer Experiences

The restaurant world has a concept called “front of the house” and “back of the house” to divide the work of running a restaurant. The front of the house is what customers see when they enter the restaurant. The host or hostess greets them, and brings them to a table.

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Tactics Won’t Get You Far with Digital Transformation

Tactics Won't Get You Far with Digital Transformation

Many (if not all) of us are facing the challenge of keeping our businesses relevant and successful in a digital age. And many (if not all) are turning to digital transformation as the key to survival.  Recent research from MIT Sloan Management Review/Deloitte  confirms that digital transformation needs to be

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Digital Experience Begins with Data

Digital Experience Begins with Data

Here’s a little story for all those CEOs, CMOs and CIOs who dream of digitally transforming their businesses.  My pharmacy of choice, Walgreen’s, offers customers a rewards program using a telephone number as a unique identifier.

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Align Your Company Around Digital Experience

Align Your Company Around Digital Experience

Every day, the need for a cohesive digital strategy gets more and more vital. And every day, mapping out the digital experience gets more complex.  Customers embrace new platforms and interact with brands in new ways, while marketers explore new technologies for reaching and attracting buyers.

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CMSWire Tweet Jam: Getting Started with Digital Experience #CXMChat

CMSWire Tweet Jam: Getting Started with Digital Experience #CXMChat

The battle for customers has turned digital and businesses need to adapt. But where to begin? What tools and strategies do businesses already have in place and what needs to be built from scratch? Discuss these questions and more at our upcoming Tweet Jam.

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How DX Can Make Your Business Exceptional

How DX Can Make Your Business Exceptional

Digital technology is creating new business models as well as new markets. Just consider, as an example, the iPhone. In a few short years, a single device has disrupted 27 business models — everything from flashlight manufacturing to photography — and ushered in the age of the mobile app.

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